The Colossal Statue of a Pharaoh Free Essays

Katherine Mordan Art Survey Research Paper Prof. Lindt 10/23/11 The Colossal Statue of a Pharaoh The Colossal Statue of a Pharaoh is a bit of Middle Age Egyptian craftsmanship and it was the piece that grabbed my attention at the MET. The sculpture was made around 1919b. We will compose a custom article test on The Colossal Statue of a Pharaoh or on the other hand any comparative point just for you Request Now c-1885b. c. to speak to the rule of the twelfth administration pharaoh Amenemhat II. It is made out of stone, a stone called Granodiorite. It was cut in Aswan and was finished in Memphis close to Cairo. The model is a model in the round, implying that it is a three dimensional figure that is cut out of square. The sculpture has smooth surface and huge in size. It’s a normous sculpture that raises over a horde of individuals, which includes an image of intensity towards it. I saw that it’s Amenemhat II sitting on his seat; you can see some harm to the figure because of time and moving around of the model. It’s missing a nose and its facial hair. The Pharaoh is wearing a kilt and wearing a belt that has a bull’s tail appended to it. To Egyptians a bull’s tail is an image of their quality as indicated by specialists at the Met. He is wearing a regal head fabric with a regal cobra representing the ruler’s power. At the foot of the solid shapes se at is a lot of sacred writings representing it’s significance to the realm. The sculpture was made for the Pharaoh Amenemhat II who controlled in the twelfth tradition. This was the most significant period in the center realm, he administered from 1919-1885 b. c. He originally began his rule with his dad and afterward assumed control over a nation that his dad kept stable and monetarily steady. Something that pharaoh Amenemhat II did was direct a military battle in Syria getting detainees to manufacture pyramids for him. He would likewise directs exchanges with different nations for merchandise, copper, wood , and stones. During this time workmanship was picking up prominence in Egypt. A portion of the Fine adornments made originated from this time. Stone models like the huge Sphinx originated from Amenemhat’s time. Quite a long while after his rule the model of the Pharaoh was moved all around and different rulers would change the sculptures highlights to resemble theirs; they would cut their names on the sculpture also. During the hour of the Pharaoh’s in Egypt, the lords ensured that the open realized how amazing they were. They ensured that all their fine art represented what their identity was and what quality they needed to control a realm. Figures, for example, a sphinx, lion, snake, bull’s tail and birds of prey, were figures of solidarity, force and life span. These were images that were utilized in these pieces to speak to the lords. Since the king’s appeared to be all compelling and ground-breaking the individuals of the nation would proceed to commend and follow the lords; bringing the king’s force and thriving. The monster sculpture of a Pharaoh speaks to power and quality of a god-like lord of king’s. Amenemhat II needed his open to realize that he was qualified to be top dog and that he had the intensity of control. He needed his kin to put stock in him and accept he would bring thriving. Generally significant of everything is that he needed individuals to realize that no ne could thump him off of his seat; he was the ruler and could do what ever he satisfied. In this kind of society, in Egypt king’s expected to show their open how amazing they were with the goal that individuals couldn't violate their limits and realized they were under severe control. Each social class had to know were they stood; the ri ch with rich and the poor working for the rich. This piece truly got my attention because of its huge size and awesome definite structure. It captivated me to consider how this tremendous sculpture was made back in antiquated Egypt and I needed to impart this piece to every other person. The most effective method to refer to The Colossal Statue of a Pharaoh, Papers

Biography of the Wealthy Painter Peter Paul Rubens

Life story of the Wealthy Painter Peter Paul Rubens Dwindle Paul Rubens was a Flemish Baroque painter, most popular for his luxurious European style of painting. He figured out how to integrate various variables, from the experts of the Renaissance and the early Baroque. He had an enchanted existence. He was alluring, knowledgeable, a conceived subject and, by dint of ability, had a virtual lock on the representation showcase in northern Europe. He was knighted, feted, became breathtakingly rich from commissions and kicked the bucket before he outlasted his ability. Early Life Rubens was conceived on June 28, 1577, in Siegen, a German area of Westphalia, where his Protestant-inclining attorney father had migrated the family during the Counter-Reformation. Noticing the young men exuberant knowledge, his dad actually observed that youthful Peter got traditional instruction. Rubens mother, who might not have shared a partiality for the Reformation, moved her family back to Antwerp (where she possessed a humble property) in 1567 after her spouses less than ideal demise. At 13 years old, when the familys remaining assets went to furnish his senior sister with a marriage share, Rubens was sent to be a page in the home of the Countess of Lalaing. The cleaned habits he got there served him well in the years ahead, however after a few (miserable) months he got his mom to understudy him to a painter. By 1598, he had joined the painters organization. His Art From 1600 to 1608, Rubens lived in Italy, at the administration of the Duke of Mantua. During this time he painstakingly contemplated crafted by the Renaissance aces. Upon his arrival to Antwerp, he turned into the court painter to the Spanish governors of Flanders and in this way to Charles I of England (who, truth be told, knighted Rubens for strategic work) and Marie de Medici, Queen of France. The more notable works he turned out during the following 30 years incorporated The Elevation of the Cross (1610), The Lion Hunt (1617-18), and Rape of the Daughters of Leucippus (1617). His court representations were in incredible interest, as he every now and again positioned their subjects in juxtaposition with divine beings and goddesses of folklore to all the more likely recognize the grandiose places of honorability and eminence. He painted strict and chasing topics, just as scenes, yet is most popular for his oft-unclothed figures who appeared to whirl in development. He adored depicting young ladies with meat on their bones, and moderately aged ladies wherever express gratitude toward him right up 'til the present time. Rubens broadly said, My ability is with the end goal that no endeavor, anyway immense in size...has ever outperformed my mental fortitude. Rubens, who had a larger number of solicitations for work than time, became well off, amassed an assortment of workmanship and claimed a chateau in Antwerp and a nation home. In 1630, he wedded his subsequent spouse (the first had kicked the bucket a few years prior), a 16-year-old young lady. They spent a glad decade together before gout welcomed on cardiovascular breakdown and finished Rubens life on May 30, 1640, in the Spanish Netherlands (current Belgium). The Flemish Baroque continued with his replacements, a large portion of whom (especially Anthony van Dyke) he had prepared. Significant Works The Massacre of the Innocents, 1611The Hippopotamus Hunt, 1616The Rape of the Daughters of Leucippus, 1617Diana and Callisto, 1628The Judgment of Paris, 1639Self Portrait, 1639

Five Reasons Why Blogging Leads to Writing Jobs

Five Reasons Why Blogging Leads to Writing Jobs Five Reasons Why Blogging Leads to Writing Jobs Five Reasons Why Blogging Leads to Writing Jobs By Ali Hale Every day Writing Tips has just secured Five reasons why blogging improves your composition. Be that as it may, once you’ve cleaned up your abilities, and become used to composing as often as possible and accepting criticism, blogging can likewise assist you with getting paid for your composition. 1. It’s a free (or extremely modest) approach to independently publish your composition Posting your composition on a blog is a type of independently publishing, regardless of whether you don’t consider it that way. All things considered, blogging programming utilizes a Publish catch to present a post, and in the event that you run Google Adsense on your blog, Google alludes to you as a Publisher. Previously, to get distributed you either convinced a manager to print your work, or you paid to have the piece printed yourself. Blogging permits you to independently publish for nothing (or at the little expense of facilitating and a web association). On the off chance that your blog gets well known, you could run commercials to bring in some cash or welcome sponsorship from organizations †look over to one side to see some of Daily Writing Tips’s supports. 2. Blogging causes you develop an arrangement of pieces Perhaps the hardest thing about beginning as an independent author is getting together an arrangement of your composition to show potential customers. Having a blog permits you to develop an example of distributed pieces that you can use to show your composing ability. On the off chance that you’re aiming to utilize blogging to begin your portfolio, why not compose visitor posts for different web journals? For instance, I have Daily Writing Tips, Diet Blog, Freelance Switch, The Change Blog, Dumb Little Man and Pick the Brain on my rundown of destinations I’ve composed for. Editors may pay attention to you more in the event that they can see that others think your composing is sufficient to distribute. 3. You get the chance to expound on points that you love †and manufacture your ability and accreditations Much has been said about the need to have a blog on a specialty theme †one subject that you expound routinely on, instead of attempting to incorporate everything that you’re intrigued by. This makes it a lot simpler to develop an intrigued readership, yet it likewise assists with building your insight about the subject. On the off chance that you’re perusing different websites and books regarding your matter and composing unique material a few times each week, you’ll very likely be discovering some new information. Having an entrenched blog on a specific point is an incredible method to show your skill. For instance, in the event that you need to compose film surveys for a paper, highlighting your long-running online journal with a week by week gather together of the most recent discharges could be an extraordinary method to demonstrate that you’re capable. 4. A mainstream blog could prompt a book bargain In the disconnected world, the offer of â€Å"blooks† is rising †books dependent on sites. A few bloggers who I read have marked book bargains: Darren Rowse from Problogger, Shauna Reid from The Amazing Adventures of Diet Girl and Jennette Fulda (otherwise known as PastaQueen) from Half of Me. What's more, obviously, there are some exceptionally well known models, for example, Belle de Jour’s The Intimate Adventures of a London Call Girl. On the off chance that your blog turns out to be enormous, it very well might grab the eye of a specialist. What's more, regardless of whether the operators aren’t calling you presently, a blog could assist you with selling your own book. Elizabeth Soutter Schwarzer (‘Liz’ or ‘DaMomma’) from Motherhood isn't for Wimps has independently published one book and has another in transit. Collis and Cyan Ta’eed from Freelance Switch independently published How to be a Rockstar Freelancer (in both digital book and printed designs) and have another book in transit, How to be a Rockstar WordPresser. Numerous different bloggers offer great free articles on their blog yet in addition sell digital books which go into more profundity on similar themes. 5. In the event that you’re a specialist, a blog is an incredible advertising instrument Notable bloggers who distribute legitimate and elegantly composed posts can utilize their blog as a mean of advertising themselves. Skellie does this splendidly on Skelliewag, with a â€Å"Hire me† page and advertisments on the correct hand side for her own administrations. Harry and James from Men with Pens have â€Å"Guns for Hire† which clarifies the composition and configuration administrations which they offer. Ensure your blog tells potential customers how they can connect. In the event that somebody cherishes your blog’s style and substance, they may well need to recruit you. Likewise, sites will in general position well in web crawlers (because of the measure of substance, and in light of the fact that different web journals frequently need to connection to your posts), so you’ll have more prominent perceivability on the web. In the event that you have a blog, has it helped you †straightforwardly or in a roundabout way †to bring in cash from your composition? On the off chance that you’re not blogging yet, do you have thoughts of how you’d like to utilize a blog? Need to improve your English in a short time a day? Get a membership and begin getting our composing tips and activities day by day! Continue learning! Peruse the Freelance Writing classification, check our well known posts, or pick a related post below:The Royal Order of Adjectives 7 Tips for Writing a Film ReviewEmpathic or Empathetic?

William Butler Yeats Essay Example | Topics and Well Written Essays - 1250 words

William Butler Yeats - Essay Example Yeats can pull off completely old hat poetical language like flawlessness and still make lines of supreme hugeness about a lady's wonder: How long spent/The inactive soul/In works of estimation/Beyond falcon or mole,/Beyond hearing or seeing, Or Archimedes' conjecture,/To raise into being/That beauty (Opening melody from the play Fighting the Waves). Of language he was a past ace. The topics and subjects of Yeats' verse could be differed, in light of the fact that he was a man of shifted interests and interests. Yeats could consolidate straightforwardness, a succinct style, and inborn astuteness for analysis on war from a trooper's perspective: I realize that I will meet my destiny/Somewhere among the mists over;/Those that I battle I don't despise, Those that I monitor I don't love;An Irish Airman Forsees His Death, The Wild Swans at Coole. 1919). He could make a discourse on the Easter Rising in Ireland as he did with his sonnet Easter(1916): Too long a penance/Can make a stone of the heart./O when may it get the job done/That is Heaven's part, our part/To mumble name upon name,/As a mother names her youngster/When rest finally has come/On appendages that had gone crazy. Or on the other hand, he could compose with a profound feeling of practically Wordsworthian yearning for the harmony and joy of nature: I will emerge and go now, for consistently night and day/I hear lake water lapping with low sounds by the shore;/While I remain on the roadway, or on the asphalts dark,/I hear it in the profound heart's core.(The Lake Isle of Innisfree, The Rose, 1893). In his last years, Yeats was likewise known to give articulation of his medium convictions in a 2000-year pattern of presence: The haziness drops again however now I know/That twenty centuries of stony rest/Were vexed to bad dream by a shaking support,/And what unpleasant brute, its hour come round finally,/Slouches towards Bethlehem to be conceived( The Second Coming, Michael Robartes and the Dancer.1919) This range and flexibility is an incredible result of development, since Yeats is one of those uncommon variety of inventive personalities who can deliver their best work in their disappearing years. Yeats was conceived on 13 June 1865, and originated from an Anglo-Irish legacy. It was his mom who acquainted him with Irish folktales which were to be a significant effect on his verse. He had perfect guardians for his calling as an artist : Yeats has recounted the profound enthusiastic saves in his Sligo-conceived mother, whose activities were unreasoning and routine like the seasons. From his dad, John Butler Yeats, a man of unique psyche who had been prepared in the law however gone to painting and to the pre-Raphaelite enthusiasms current during the '70s and '80s, Yeats early heard that power was significant over all things. (Bogan, 1938) Yeats was moved to London from Ireland when he was two, and stayed there for all his tutoring till he took a crack at the Metropolitan School of Art in Dublin for a long time in 1884, and here he saw the early beginnings of his verse. In Dublin he put on the map colleagues like G.B. Shaw, and W.E. Henley, and before long started to distribute verse, and in 1889, came out with The Wanderings of Usheen [Oisin] which included works

Hult holds Career Boot Camp for studentsÂÂ

One of the most important factors that prospective students deliberate on when choosing a Masters or MBA program is the probability of finding a job afterward. Common questions are how will getting a degree with Hult’s name help you find a job? What kind of tools does Hult provide its students to make sure they get respected job placements?  Business graduate students today may be more equipped with the technical skills needed in many high-functioning industries, but many are still lost when it comes to finding their career path. By equipping the students with the necessary career development preparations for their future. Hult International Business School recently organized the first global Career Boot Camps for the academic year of 2017 and invited Masters and MBA students to attend. A term originally coined as a disciplined form of military training, a Career Boot Camp is nowhere near as extreme, but just as productive. The intensive day, is rigorous preparation for creating your professional brand and image, introducing yourself to the market, and practicing your pitch ready for networking. So what happens at a Career Boot Camp? The aim:  Was to give MBA and Masters students the tools to uncover a deeper understanding of themselves as individuals, and future employees, and then begin them on their individual career development journeys. Product: me: Morning sessions,  facilitated by Hults expert team of international career advisors, were spent looking intensively at students unique: motivators, skills, and values, with the aim of ultimately uncovering their drivers, as a future job seeker. Then students then put what they had learned to work and got started with early career research. Brand: me:  Afternoons were focused on creating elevator pitches. Students then put them straight into to practice in networking role plays. This was then followed by another practical session focused on creating an enhanced LinkedIn profile. Guest speakers: The program included guest speakers and other Hult professionals from different campuses. At the Boston campus, the whole-day event was capped off with a talk on networking from professional speaker and coach Jaymin J. Patel on How to network like a rock-star. Networking: At the end of the day, students also had the opportunity to network with each other and share their thoughts on the skills and insights they had gained. Hult Boston Boot Camp   Jaymin Patel on Networking like a rockstar â€Å"The talk from Jaymin Patel about networking like a rockstar’ was particularly interesting for me,† says Tejal Cheekhooree, MIB student from Mauritius,It actually made me understand the true meaning of networking and how to do it. This will greatly influence my networking skills which can help me a lot in the future.† In his talk, Patel strongly encouraged his audience to practice conducting meaningful conversations when building networks. â€Å"Most of all, be authentic,† says Patel who also published his first book on networking. On the other hand, Bahyt Kuntuarova, MIM student from Kazakhstan, will make use of the learnings in the Boot Camp in her future interactions with potential employers, now she has a deeper understanding of herself and her motivations. Hult London Boot Camp   Peter Hill Senior Director of Career Development gives an overview of the Career Boot Camp at Hul Hult House gathered some 200 students and faculty, for its first Boot Camp of the year. Espen Myklebust, a MIB candidate at Hult London, who has just come back from a one-year sailing trip around the world with his friends, raising funds for a charity shared newly developed his action plan for the next months. Myklebust has now set himself a goal to finish his rà ©sumà © and start doing mock interviews before the end of November. Shubham Kumar, also a MIB candidate at Hult London, from New Delhi, India, shared one of the things he took away from the Boot Camp I think I have definitely learned how to better pitch and present myself in front of new faces. Hult Dubai  Boot Camp   Students practicing their pitches Hult really understands the importance of aiding its students to land a job and giving them the skills and resources to help them do this. Thats why Career Boot Camp is just one of the tools at Hult were able to use to prepare ourselves for our professional futures, Sayuri Lau, MIB student, and Global Ambassador. Hult San Francisco  Boot Camp   Students discussing what drives and motivates them During the exercises, we framed our identities and by sharing it within the group we developed a deeper understanding of ourselves that we would have otherwise not realized. By the end of the day, most of us had a firm grasp of our unique identities and developed knowledge about where to start our job search. Even though we all know that this is only the starting point of our journey of getting a job, we can be sure that we have a better chance with workshops like this that are lined up for us throughout the year.  JoonYong Jun, MBA student, and Global Ambassador. Even though we all know that this is only the starting point in our journey to getting a job, we can be sure that we have a better chance with workshops like this that are lined up for us throughout the year. Sayuri Lau, MIB student, and Global Ambassador. What are the next steps for the students at Hult? Hult offers a range of tools at students’ disposal. The Advising Program at Hult London, for example, offers up to five one-on-one systematic advisory sessions, available for students to sign up via MyCareer. Peter Hill’s advice to current students is Stay engaged with the career development team, don’t let your fear of uncertainty stop you from doing things or seeking help where its needed. And most importantly, be intentional when figuring out your priorities. As an international business school that focuses on the personal development of its students. Hult believes that by incorporating their takeaways about their Hult DNA that they are equipped to be more confident in building relationships and pursuing the career paths they want for themselves. So what about you..? To find out more about Hult’s programs and curriculum,  download a brochure here.   Article contributors: Reina Adriano is a Filipina studying for a Masters in International Business at Hult in Boston. Being a stock-trader, she plans to enter the world of finance after graduation but also hopes that she can still do something else: to write and to write about people, like she has always done. Visit her  blog. Sayuri Lau is an MIB student at Hult International Business School at the Dubai Campus. Her professional experience has ranged from risk and process control consulting at EY to Marketing head at a German start-up. She is interested in strategy, communications, and social responsibility. In her free time, she likes to go diving, travel and practices photography. Alik Jebejian is a MIB student and Global Ambassador at the Hult London Campus. Outside of studying, Alik practices her flute, as she has been doing for the past 15 years. Alik speaks six languages which enable her to do what she loves most: traveling, meeting new people, and experiencing new cultures. Follow Alik to see more of the exciting student life at Hult London on her  Instagram page.   JoonYong Jun is an MBA student at Hult San Francisco Campus. He has 6 years of work experience as a salesman and a marketing manager in the IT industry. He is fond of playing video games and a huge fan of superhero movies (DC does not suck, but he prefers avengers to Justice League). Make the most of what your career has to offer with a Masters in International Business from Hult. To learn more, take a look at our blog Top 10 things to look for in a business school, or give your employability a huge boost with an MBA in international business. Download a brochure or get in touch today to find out how Hult can help you to explore everything about the business world, the future, and yourself. Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021 Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021"> During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . Happy New Year, Hultians! . Happy New Year, Hultians! .

Five 600 Word Essays On Business (Property) Skills - Free Essay Example

Five 600 word essays on business (Property) skills 1. A Short essay (600 words) on commercial property leases explaining: â€Å"The most important points to note in a commercial lease†. (this is designed to develop your understanding of commercial property leases). The first quality which should be present in any commercial property lease is synergy between the purposes permitted under the terms of the lease, (or that for which it has been used for ten years), and the planning permission which pertains to the property. The landlord should be able to prove the appropriate planning permission exists, whilst the tenant will be liable for bringing the premises into a state compliant with any contingent planning requirements, i.e. those introduced during the lifetime of the lease. (Freedman and Steele 1998: p.119) Considering the contemporary trends towards environmental control and improvement, this is no small consideration. The differences between a new lease and an existing lease should also be considered: generally speaking, a completely new lease is likely to generate less costs, fewer complications, and be contingent upon a shorter timeframe than an existing one. Further to this, the issues arising out of Security of Tenure must be carefully weighed: basically, this will determine whether or not the tenant will have the automatic right to a new lease when the existing one expires. The 1954 Landlord and Tenant Act prescribes protection for the tenant on satisfaction of the relevant conditio ns, i.e., à ¢Ã¢â€š ¬Ã‚ ¢ There must be a tenancy in the legally defined sense of that status à ¢Ã¢â€š ¬Ã¢â‚¬Å" not a licence. à ¢Ã¢â€š ¬Ã‚ ¢ The tenant must occupy at least part of the leased premises. à ¢Ã¢â€š ¬Ã‚ ¢ Any such occupation must be, at least in part, for the purposes of the tenants business, as prescribed by the lease. However, if such occupation is only partial, the effect of this will be to limit the tenants new tenancy rights to those specific parts of the premises. (Lamont et al. 2005: p.4). The tenant also has to consider the intensity, i.e. the continuity of their use of the premises: if the latter is not constant, they may be obliged to prove unbroken use through a prescribed legal test. (Lamont et al., 2005: p.14). The conventional commercial issues will also need to be considered, i.e. the length of the lease, the rent, whether or not a rent bond or guarantor is required, and whether or not Value Added Tax is chargeable on it. This will depend up on whether or not the landlord has elected to waive VAT exemption, in agreement with HMRC. (Freedman and Steele 1998: p.33) Other key issues include responsibility for insurance(s), the presence of a break clause allowing the landlord an early cessation of the lease, whether or not the premises may be underlet, and the intervals of any integral rent reviews. All of these sub-considerations need to be weighed carefully against the tenants future plans: for example, a clause permitting the user the assignation or subletting the premises does not completely absolve them from reference to the landlord. They may still be entitled to withhold their consent, even if the core purpose of the sub-lessee is in keeping with the original terms of the lease. (Freedman and Steele 1998: p.116) The prospective tenant may need to pursue incorporation of the appropriate Schedule of Condition, taking into consideration any existing issues with the maintenance of the property: this is the mea ns of avoiding the responsibilities contingent upon a full repairing lease. This is, in itself, insufficient to ensure that all future maintenance liabilities are avoided, as they may also be incorporate into service charge clauses. It should also be borne in mind that, as long as they have complied with the regulations on the preconditions of liability, a landlord may be able to commute service charges into additional rent, and pursue recovery in the usual manner, i.e. through the courts. (Freedman and Steele 1998: p.50) As a tenant, you must also establish if the property provides you with everything you require in its unaltered state, or allow you the facility of making such changes as you may consider necessary, i.e. through variations or licenses to alter within the lease? Yielding Up covenants may require that anything added to the premises during the lease is either left in place, or removed: either contingency may involve additional losses for the tenant. (Freedman and Steele 1998: p.103). 2. A Short essay (600 words) outlining the various approaches to Alternative Dispute Resolution and a reflection on its advantages in todays UK market. (This is designed to assess your understanding of the range of methods available for resolving property disputes). In discussing the various approaches possible within Alternative Dispute Resolution in the UK, it is first necessary to recognise the framework and developments which have informed the contemporary arrangements. The market for ADR services was prompted by the desire for or necessity of avoiding formal litigation. As such, the associated frameworks were given additional definition by the Civil Procedure Rules of 1998, as a result of which, à ¢Ã¢â€š ¬Ã‚ ¦ADR was specifically recognised for the first time at the heart of civil justice procedure, as a tool of active case managementà ¢Ã¢â€š ¬Ã‚ ¦ (Mackie et al 2007: p.4). Through this means, ADR accrued much of its value to end users, in terms of cost reduction, flexibility, and timescale of operation. However, it should also be borne in mind that this same flexibility is reflected in the diffuse, protean, and comparatively informal or unstructured nature of many of the available ADR options: as Mackie et al. express it, there are à ¢Ã¢â€š ¬Ã‚ ¦many ways of defining ADR. (2007: p.8). The more prominent may be identified asà ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¢ Mediation, or a structured dispute resolution procedure, incorporating third parties, without a legally binding resolution, i.e. (Mackie et al. 2007: p.8). à ¢Ã¢â€š ¬Ã‚ ¢ Evaluative Processes, such as Early Neutral Evaluation (ENE), Judicial Appraisal, or Expert Opinion: all of these are designed to clarify the issues involved at an early stage, and, if they cannot provide resolution, offer initial indication(s) of the likely outcome(s) of any further processes. (Mackie et al. 2007: p.13). à ¢Ã¢â€š ¬Ã‚ ¢ Adjudicative Processes, ranging from the non-binding judgments of third parties, the use of applicable Ombudsman schemes, (to which both parties in the dispute agree), through to actual litigation. à ¢Ã¢â€š ¬Ã‚ ¢ Hybrid Processes, i.e., Executive Tribunals, Mini-Trials, and Med-Arb. As Mackie et al. explain, à ¢Ã¢â€š ¬Ã‚ ¦Arb-Med may also be attempted, where the third party makes an arbitral decision but keeps it in a sealed envelope while switching to mediation, only revealing the decision if the mediation does not result in settlement. (Mackie 2007: p.14). The nature of ADR with specific regard to property continues to evolve in proportion to the demands of the market, and the established precedents. For example, the repetition of similar kinds of disputes under Mobile Homes Act 1983 has led to their transfer to the Residential Property Tribunals as of April 2010. The intermediate status of the latter is illustrated by the fact that its decisions imply no enforcement powers: instead, possible contingent actions through the County Courts are at the discretion of the plaintiff party. As the convening Tribunal Service itself explains regarding its sub-committees, à ¢Ã¢â€š ¬Ã‚ ¦they are quasi-judicial bodies, which means that housing legislation has given them the powers to settle some disputes which wou ld otherwise have to be dealt with by the Courts. They provide an easier and generally cheaper alternative to the Court system. (Residential Property Tribunal Service 2009). In conclusion then, the advantages of ADR in the contemporary market may be regarded as those ofà ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¢ Cost: considerably lower, in comparative terms, than those of litigation. à ¢Ã¢â€š ¬Ã‚ ¢ Timeframe: shorter and considerably more flexible than those implied by involvement with the courts. This may be a major issue for parties involved in commercial, i.e. income-contingent outcomes. à ¢Ã¢â€š ¬Ã‚ ¢ Control: in ADR, both parties have the facility of involvement and intervention in the process, rather than being locked into the pre-defined procedures à ¢Ã¢â€š ¬Ã¢â‚¬Å" and outcomes à ¢Ã¢â€š ¬Ã¢â‚¬Å" of formal court proceedings. à ¢Ã¢â€š ¬Ã‚ ¢ Damage Limitation: the adversarial nature of litigation may permanently destroy relationships between parties which might otherwise b een of commercial value in the future. à ¢Ã¢â€š ¬Ã‚ ¢ Self-Determination: both parties have the possibility of helping to construct creative and flexible solutions. à ¢Ã¢â€š ¬Ã‚ ¢ Confidentiality: the proceedings of a court hearing are a matter of public record, so sensitive commercial details cannot be protected. 3. A Short essay (600 words) identifying the nature of professional ethics together with examples of instances where these might be compromised. Include comment on problems outlined by speaker. Include a reflection as to how standards and attitudes have changed over the past 50 years. (This is designed to test your IT skills and to develop a sense of ethical standards and consumer protection). Any reflection upon professional ethics undertaken at present, it is fair to argue, has to take account of two intersecting and conflicting pressures. In the first instance, there are the growing pressures for commercial organisations to act within the boundaries of corporate social responsibility and sustainability. In the second instance, there are the more recent developments to consider, i.e. the pressure for organisations and individuals to return to older protocols of profit maximization in the face of a recessionary downturn. When these two factors are combined, it becomes apparent that there are no simple answers as to what constitutes an appropriate system of professional ethics; in fact, it is likely that the definition would vary widely, depending on who was asked to provide it. There can be no question about the fact that the bar has been raised immeasurably in terms of ethical expectations over the last fifty years. The number of FTSE 100 companies who publish their own standalone corporate responsibility reports continues to rise, indicating that professional ethics must not only be exercised à ¢Ã¢â€š ¬Ã¢â‚¬Å" but be seen to be exercised. (Brewster 2007). In addition, organisations in sectors tinged by ethical lapses have begun to appoint ethics officers, both as a source of in-house expertise, and stakeholder reassurance. (Arnold 2007). Unfortunately, it is also the case that catastrophic ethical failures remain a feature of the corporate landscape, and in fact have become even more damaging. As Rosenthal indicates, these frequently extend to agencies who are responsible for the maintenance of standards. (Rosenthal 2007). However, if the history of ethical attitudes tells us anything of which we may be certain, it is that such attitudes are subject to constant change. As Conroy and Emerson point out, ethical attitudes have followed cyclical patterns, varying slightly from longer term trends, in a manner similar to the economy it self. Within this, attitudes are alternately decreasing, increasing, or changing in terms of their tolerance of un-ethical behaviour. (Conroy and Emerson 2008: p.907). In the present environment, it remains to be seen which side of the ethical equation dominant attitudes will support, i.e., the continual raising of standards, or a return to earlier protocols, such as caveat emptor. As Vickers has argued, it is likely that any new thesis will be followed, inevitably, by an antithesis, in ethical terms. (Vickers 2005). It remains the case that professionals themselves, operating within real organisations and real business pressures, must themselves deliberate between all of the theoretical ethical models available to them. Altman, for example, is clear on the fact that, in terms of Kantian ethics, a corporation, or its officers, should have no other responsibilities than the raising of shareholder value. (Altman 2007: p.261). Fisher and Lovell meanwhile remind us that there a re two basic categories of ethics: the Consequentialist, and the Non-Consequentialist. In the former, the ethical quality of any action is judged through its outcome; in the latter, the action is judged on its own virtues or merits. (Fisher and Lovell, 2006: p.101). If a Consequentialist position is taken, then the individual must decide whether to pursue the general good, such as the best median outcome for the whole of society, or simply a good, such as the best business outcome for their organisation, regardless of the wider societal repercussions. (Fisher and Lovell 2006: p.131) However, if a Non-Consequentialist position is adopted, then the professional must act according to whatever Virtue ethics demands, i.e., judge what is right or wrong from à ¢Ã¢â€š ¬Ã‚ ¦predetermined principles and standardsà ¢Ã¢â€š ¬Ã‚ ¦, regardless of the outcome. (Fisher and Lovell 2006: p.101). Ultimately, each professional practitioner and organisation must balance their own priorities and p erspectives somewhere within this nexus of possibilities, judging what is right for their businesses and society as a whole. 4. A short essay (600 words) titled The Current Property Market in the UK and Europe. Although it can justly claim to be the victim of forces beyond its control, the property industry in the UK and Europe is not entirely blameless with regard to the current malaise of the market. Before the collapse of the US sub-prime market, the European market for mortgage backed securities à ¢Ã¢â€š ¬Ã¢â‚¬Å" dominated by the UK, was starting to see issues with securitisations amongst non-prime creditors, for example in the buy-to-let sector. (Davies 2006). Halifax Bank of Scotland alone successfully marketed  £500 million worth of mortgage-backed bonds during 2008. (Davies and Croft 2008). More realistic lending practices and revenue expectations now appear prevalent: as Johnson reports, the average gross loan-to-value ratio was 24.1 per cent during 2009, down from 29.8 per cent in the previous year. (Johnson 2010). It remains debatable, however, whether property values or industry practices yet reflect a more sustainable outlook across the sector. As many analyst s have indicated, current property prices are being maintained by two intersecting factors: a low rate of supply, and commensurately low interest rates. However, upward adjustments of the latter will, in all probability, place downward pressure on overall prices. (Leunig et al. 2010). Predicting the final trajectory of asking prices in the immediate future will also depend upon what happens to real disposable incomes, and in this respect, the portents are less than healthy. Although asking prices may begin to rise, it may also be the case that, with less money in general circulation, there will be a flattening out of historical trends in price-earnings ratios, and the cost of property will actually fall in real terms. The lenders preferred solution to this kind of impasse, i.e. the offering of ever higher loan to earnings ratios, may no longer be available: even though some banks are again offering six times salary advances, a return to the days of eight-multiple products appe ars unlikely. (Leunig et al. 2010). Meanwhile, large property companies, such as Great Portland Estates, are seeing the effects of a UK recovery gradually appearing on their balance sheets: the latters  £1.2 billion portfolio saw an 8.7 per cent rise during the final three months of 2009, the best quarterly return for the company in three years. This has facilitated an 11.6 per cent growth in net asset value per share to 251 pence, whilst new purchases in the final quarter of 2009 have already accrued a 14.4 per cent increase in value, or 9.5 per cent net of costs. (Thomas 2010). Despite such successes notably in the capital and other select, higher value enclaves, the overall picture is a more complex one, with divergent trends and contrasting future prospects. For example, according to the IPD monthly property index, the UK commercial property market realized total returns of 22.2 per cent during 2009. (Thomas 2010) However, this encouraging statistic masks sig nificant regional and sectoral differences in fortunes, of which the situation in retail property furnishes but one example. According to DTZ, one fifth of all UK shopping developments, with a combined tag of  £10.1 billion, is currently at risk of defaulting on credit agreements, due to a combination of falling earnings and values. (Thomas 2010). In fact, DTZs Mark Williams asserts that a mere one hundred of the UKs eight hundred and forty retail developments could currently be regarded as prime in real estate terms: he attributes this to a huge overhang of poorer quality centres à ¢Ã¢â€š ¬Ã¢â‚¬Å" a legacy of the 1980s boom in development. With their twenty year leases nearing expiry, and outdated facilities becoming less attractive to hard-pressed retailers, their prospects are diminishing. (Thomas 2010) This situation exemplifies a number of similar situations in sub-sectors of the property market, where value and demand differ wildly: as Thomas expresses it in the Financial Times. à ¢Ã¢â€š ¬Ã‚ ¦There is a large and growing gap between the so-called secondary or tertiary real estate that fills the towns and urban areas of the UK, and the prime stock of well-located modern property producing income on a long lease that is the exception, rather than the norm. (Thomas 2010). 5. A short essay (600 words) explaining the basic principles of negotiation à ¢Ã¢â€š ¬Ã¢â‚¬Å" getting to yes. (IT skills again à ¢Ã¢â€š ¬Ã¢â‚¬Å" otherwise hopefully self-explanatory). The idea that there are principles which may be aggregated together to form a best practice within negotiation is one forwarded by commentators such as Fisher, Ury, and Patton in Getting to Yes: Negotiating Agreement without Giving in, (1983). This in turn is predicated upon the ideas of principled negotiation as developed by the Harvard Negotiation Project. (Fisher et al. 1983: p.xii). The collective trope which draws the principles together lays in the idea that purely positional negotiation, i.e. that conducted through the definition and defence of ones own position, is ultimately a poor negotiating technique, and one likely to be counterproductive: à ¢Ã¢â€š ¬Ã‚ ¦As more attention is paid to positions, less attention is devoted to meeting the underlying concerns of the partiesà ¢Ã¢â€š ¬Ã‚ ¦, and consequently, à ¢Ã¢â€š ¬Ã‚ ¦Any agreement reached may reflect a mechanical splitting of the difference between final positions rather than a solution carefully crafted to meet t he legitimate interests of the parties. ((Fisher et al. 1983: p.5). The subsequent principles set out the means to avoid such a scenario throughà ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¢ Separating the people from the problem. à ¢Ã¢â€š ¬Ã‚ ¢ Focusing on interests rather than positions. à ¢Ã¢â€š ¬Ã‚ ¢ The invention of options for mutual gain. à ¢Ã¢â€š ¬Ã‚ ¢ The establishment of objective criteria. The separation of the people from the problem does not quite equate to the depersonalizing of the negotiating process: rather, it implies application of the appropriate relationship management skills. In simple terms, à ¢Ã¢â€š ¬Ã‚ ¦If negotiators view themselves as adversaries in a personal face-to-face confrontation, it is difficult to separate their relationship from the substantive problem. (Fisher et al. 1983: p.39). However, the exclusion of personal animosity is only part of this principle. The rest is composed of consciously maintaining the appropriate emotional responses, of und erstanding all of the related perceptions, the development of a relationship, and above all, the establishment of some degree of trust. As J.S. Mill proposed, somebody who knows only their own side of any debate or negotiation, knows little enough of that. (Mill 1843 Ch.2) In other words, achieving a negotiated solution relies upon the understanding of why and how the others position was established. This leads into the next principle of negotiation, i.e. the need to focus on interests, rather than positions. Once the elements which are constructive of the other partys position are understood and disaggregated, it is far more feasible to reach point of mutual agreement. As Fisher et al. point out, à ¢Ã¢â€š ¬Ã‚ ¦Fighting hard on the substantive issues increases the pressure for an effective solution; giving support to the human beings on the other side tends to improve your relationship and to increase the likelihood of reaching agreement. (Fisher et al. 1983: p.57). It is also the case that the clarification of issues is supportive of the next stage in the process, i.e. the invention of options for mutual gain. This involves considering the issues holistically and creatively, assembling all of the objective third party perspectives which might have some bearing, and, where expedient, involving a detached intermediary to assist in the facilitation of the negotiating process. The fruition of these cumulative stages lays in the establishment of objective criteria through which agreement can be reached. By this stage, any emotional stand-off should have been neutralized, so that the participants know they are discussing issues, rather than their respective personalities: moreover, the real issues have been identified, and unhelpful or generalized positions have been deconstructed. Any unnecessary pressure or compulsion should also have been qualified out of the scenario, leaving only the most desirable and achievable solutions to suggest themsel ves. As Fisher et al. conclude, à ¢Ã¢â€š ¬Ã‚ ¦Shifting discussion in a negotiation from the question of what the other side is willing to do to the question of how the matter ought to be decided does not end the argument, nor does it guarantee a favourable result. It does, however, provide a strategy you can vigorously pursue without the high costs of positional bargaining. (Fisher et al. 1983: p.96). Bibliography ADR Now Website, (2009), [online]. Available at https://www.adrnow.org.uk/go/Section_1.html [Accessed 2nd February 2010] Altman, M.C., (2007), The Decomposition of the Corporate Body, Journal of Business Ethics, Vol.74, No.3, pp.253-266, Springer, USA. Arnold, M., Private equity chief in warning on code. , Financial Times, November 18 2007, [online] (Updated 18 Nov 2007). Available at https://www.ft.com/cms/s/0/067ae5a2-9605-11dc-b7ec-0000779fd2ac.html , [Accessed 2nd February 2010]. Brewster, D., Sustainability Report Seeks the Facts, Financial Times, à ¢Ã¢â€š ¬Ã‚ ¨Published: Dec 09, 2007, [online] (Updated 9 Dec 2007) Available at https://search.ft.com/ftArticle?queryText=sustainabilityy=4aje=truex=13id=071209000018ct=0page=2, [Accessed 2nd February 2010]. Conroy, S.J., and Emerson, T.L.N., (2008), Ethical Cycles and Trends: Evidence and Implications, Journal of Business Ethics, vol.81, pp.905-911. Davies, P.J., Traders refuse to be spooked as spreads on mortga ge backed bonds hold steady, Financial Times, 27 Sept 2006, [online], (Updated 27 Sept 2006] Available at https://www.ft.com/cms/s/0/2da00a4e-4e4f-11db-bcbc-0000779e2340.html [Accessed 30th January 2010] Davies, P.J., and Croft, J., HBOS returns to mortgage-backed bond market, Financial Times, 21 May 2008, [online] (Updated 21 May 2008] available at https://www.ft.com/cms/s/0/80a77a04-26b8-11dd-9c95-000077b07658.html Accessed 30th Jan 2010] Fisher, C., and Lovell, A., (2006), Business Ethics and Values: Individual Corporate and International Perspectives, 2nd Edition, FT/ Prentice Hall, London. Fisher R., and Ury, W., and Patton, B., (1983), Getting to Yes: Negotiating Agreement without Giving in, Hutchinson, London. Freedman, P., and Steele, K., (1998), Interpreting and Enforcing Commercial Leases, Jordan, Bristol. 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Available at https://www.rpts.gov.uk/our_services/services.htm [Accessed 30th January 2010] Rosenthal, L., LETTER TO THE EDITOR, Ratings agencies need to learn lessons from Enron, Financial Times 27 Jun 2007, [online]. (Updated 27 Jun 2007) Availab le at https://search.ft.com/ftArticle?queryText=enrony=2aje=truex=10id=070627000938ct=0page=3 [Accessed 3rd February 2010] Roubini, N., Light at the end of the tunnel after a year of stagnation, Financial Times, 23rd Dec 2008, [online]. (Updated 23 Dec 2008) Available at https://www.ft.com/cms/s/0/745b4f46-d090-11dd-ae00-000077b07658.html [Accessed 2nd February 2010] Thomas, D., Great Portland underlines property market recovery, Financial Times, 21 Jan 2010, [online]. (Updated 21 Jan 2010) Available at https://financial-times.org/ [viewed 2nd February 2010] Thomas, D., Failing properties pose danger for market, Financial Times, 25 Jan 2010, [online]. (Updated 25 Jan 2010). Available at https://financial-times.org/ [Accessed 2nd February 2010]. Vickers, M.A., (2005), Business Ethics and the HR Role: Past, Present, and Future, in Human Resource Planning, vol. 28, [online]. Available at https://www.questia.com/googleScholar.qst?docId=5009356449, [Accessed 2nd February 2010]

Rousseau, Locke, and Hobbes Essay - 1200 Words

From the mid seventeenth to nineteenth centuries, there was an ‘Enlightenment movement that swept across Europe. The theorists behind this act rejected the ‘original sin concept, maintained the argument that humans could grow and progress, and stated that humans could reorganize society on the grounds of equality, justice, and freedom. Thomas Hobbes, John Locke, and Jean-Jacques Rousseau were all members of The Enlightenment movement, and each had their own idea on how human society should be structured and run. Locke and Hobbes lived around the same time, and some of their political theories were the same, however, by the time Rousseau came along, much had changed. Born in Geneva to a middle class watch maker, Jean-Jacques†¦show more content†¦At some point they cannot survive by themselves and everyone needs to come together for the common good In giving everything to the community the individual receives everything he or she has lost plus more power to preser ve what he has (189). Lives must be lived in and for the group; the life as an individual must be merged into the life of the state, and the people must be involved in all aspects of government. There can be no clubs, separate churches, power groups, or political parties, because these would create separate rights for individuals, and give some individuals more power than others. By creating this, Rousseau annihilates power struggles between the rights of a group and individual rights. In this system, there is no one ruler of the community. A citizen who puts his or her community first is ruler, and ruled. The political government is one united system, it does what the community wants it to do. Thomas Hobbes was born on April fifth,1588 in Wiltshire, England. With his education, he began his career easily as a tutor, then philosopher, and published his most famous text Leviathan. His main concern was the problem of social and political order: how human beings can live toge ther in peace and avoid the danger and fear of civil conflict. The criteria for his social contract is that individuals should give their obedience to an unaccountable sovereign: a person orShow MoreRelatedViews of Hobbes, Locke and Rousseau815 Words   |  4 PagesArden Bentley AP Euro 3/9/13 Thomas Hobbes, John Locke and Jean-Racques Rosseau were philosophers who stated their belief of human nature and how we should govern mankind. Although Rousseau was born a different time than Hobbes and Locke, they all had a very strong influence on the way governments should function. They created a revolutionary idea of the state of nature, the way men were before a government came into play. Each philosopher developed guidelines and responsibilities that the governmentRead MoreLocke, Hobbes and Rousseau Essay2077 Words   |  9 Pages What is common in Locke, Hobbes and Rousseau is state of nature. 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Each ofRead MoreHobbes, Locke, And Rousseau s Theory Of Government3619 Words   |  15 Pages Hobbes, Locke, and Rousseau: Who Has the Most Scripturally Correct Theory of Government? Katherine Shoemaker GOVT 302-B01 Professor Stephen Witham Liberty University â€Æ' Outline I. John Locke, Thomas Hobbes, and Jean-Jacques Rousseau are the three philosophers that have the most developed view of human nature as it applies to government. a. Each of these philosophers has a literary work or works that look at human nature and its application to government. b. We will be examining Locke’s SecondRead More Rousseau, Hobbes, and Locke : Interpretations of Human Nature 1593 Words   |  7 Pagesquestion are Thomas Hobbes, John Locke, and Jean-Jacques Rousseau. I will be referring to them by their last name for simplicity. Starting with the philosophical views of each man we will see how they differ. It will be clear that each man’s idea comes from a very different perspective on human nature. Thomas Hobbes thoughts on human nature derive from his childhood. According to Jean Hampton who wrote, â€Å"She brought twins to birth, myself and fear at the same time† (282) Hobbes believed that fearRead MoreIdeas Of Thomas Hobbes, John Locke, And Jacque Rousseau1805 Words   |  8 PagesThomas Hobbes, John Locke, and Jacque Rousseau are all highly regarded as great political philosophers of their time. Many nations have used their strong rhetoric to create their own civil rights and liberties in order to get away from imperial monarchs. Although they had very different ideas compared to one another, their thoughts and essays are studied in depth when thinking about the world of politics today. If one was to look at these three philosophers in today’s political climate, many wouldRead MorePolitical Philosophies From Plato, Locke, Hobbes, And Rousseau1564 Words   |  7 Pagespolitical philosophies from Plato, Locke, Hobbes, and Rousseau will be discussed. While some of their views on justice and power are similar, they do have many different beliefs on what is just and who should make it so. These philosopher’s perspectives will be uncovered to propose what justice requires be done to Abbot Kinney Boulevard in Venice, California. While focusing on Plato’s ideas, the paper will critique his ideas from the perspectives of Locke, Hobbes, and Rousseau. According to Plato, it is

EFFECT OF PEER PRESSURE OF STUDENTS ACADEMIC PERFORMANCE...

CHAPTER TWO Introduction Peers become an important influence on behavior during adolescence, and peer pressure has been called a hallmark of an adolescent experience. Peer conformity in young people is most pronounced with respect to style, taste, appearance, ideology, and values. Peer pressure is commonly associated with episodes of adolescent risk taking (such as delinquency, drug abuse, sexual behaviors, and reckless driving) because these activities commonly occur in the company of peers. Affiliation with friends who engage in risk behaviors has been shown to be a strong predictor of an adolescents own behavior. However, peer pressure can also have positive effects when youth are pressured by their peers toward positive behavior,†¦show more content†¦Pre-teens and teenagers face many issues related to conformity and peer pressure. They are pulled between the desire to be seen as individuals of unique value and the desire to belong to a group where they feel secure and accepted. The result is that often teens reject family or general society values, while feeling pressure to conform rigidly to the values of their peer group. An example of this phenomenon is seen when young people join gangs. In joining the gang they are rejecting the communitys way of dressing and behaving. Yet to belong to the gang, they must conform to the gangs own style of dress, behaviour, and speech. (Kellie B. Gormly, Peer Pressure -- for students and adults -- can be positive, Pittsburgh Tribune-Review, March 18, 2013.) However, its something most parents dont want to hear, but the sad fact is that the most influential people in your teens life are their friends. Most parents like to think that they have some say in what their teenage child does, but the truth is that most parents sorely underestimate the power of peer pressure. Peer pressure can turn a perfectly level headed child into class-cutting, insolent, problem child. Why is this? Well, several reasons. First teens are not children, and theyre not adults so you cant use either form of psychology on them. A teens body is under the powerful thrall of hormones. Youre not dealing with a rational person. Hormones are powerful chemicals,

Influences of the Romantic Period - 1575 Words

Influences on the Romantic Period Romanticism spawned in the late 18th century and flourished in the early and mid-19th century. Romanticism emphasized the irrational, the imaginative, the personal, the spontaneous, the emotional, the visionary, the transcendental, and the individual. Romanticism is often viewed as a rejection of the ideologies of Classicism and Neoclassicisms, namely calm, order, harmony, idealization, rationality and balance. Some characteristics of Romanticism include: emotion over reason, senses over intellect, love for nature, use of the hero and the exceptional figure in general, emphasis of imagination being the gateway to spiritual truth, and an interest in folk culture. Romanticism was preceded by related†¦show more content†¦Percy Shelley’s â€Å"The Necessity of Atheism† was heavily influenced by Shelley’s religious belief, atheism. In Necessity of Atheism Shelley argues that there is no evidence for a God based on observation or experience. This line of argument indicates the major influence of the Enlightenment philosophers on his perspective, but religion is still the main influence because his religious belief is the foundation of the writing. Religious influence on Romantic authors is further shown by Wordsworth’s Ode: Intimations of Immortality. â€Å"Ode: Intimations of Immortality† is influenced by Wordsworth’s belief in Pantheism and is demonstrated by his use of nature throughout. Pantheism is also shown when Wordsworth states that children are more pure and closer to nature than adults, but that as adults, recollection of youth can give one a closer philosophical relationship with nature. Though Shelley and Wordsworth pursued two completely different paths with their texts they both arrived at the same point, having deep personal religious beliefs that very strongly influenced their writing (James Cooper). Religion was prominent during the Romantic Era in the same way that classical mythology was important in previous era’s; Romantic authors used religious imagery in the same way that they would use other ancient traditions that they no longer believed in. Faust by Goethe for example, has many ChristianShow MoreRelatedJane Austens Influence in the Romantic Period958 Words   |  4 Pageseighteen and early nineteen century, England was going through major changes: politically, social, and economically. These major changes molded the Romantic Period [1800-1850]. Another factor that affected this Romantic Period was the end of the French Revolution [1815]. 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The Romantics believedRead MoreThe And The French Revolution1419 Words   |  6 PagesCasper David Friedrich was a German Romantic artist in the nineteenth century that is most known for his landscape paintings that display the romantic ideals of individualism, nature, physical and emotional passion and an interest in the mysteries of the world. Where did these ideals of Romanticism begin? Taking a look back into the 17th century, there was another intellectual movement that changed society, culture and politics. The Enlightenment was a time period lasting throughout the 18th centuryRead MoreThe Romantic Period Of The Victorian Era1715 Words   |  7 PagesThroughout history, many time perio ds have been similar and different from each other. People from each time period decide what they want to continue incorporating and what they would like to disregard. The Victorian Era was brought about upon to show rebellion from the Romantic period. 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Romanticism allowed people to start valuing individualism and to appeal to emotional responses. This new way of thinking brought new literary styles, themes, and genres that were never explored before and are still found today

Shoeless Joe by WP Kinsella Essay Example For Students

Shoeless Joe by WP Kinsella Essay In the novel Shoeless Joe by W. P. Kinsella, we are able to figure out that in many ways the game of Baseball, is a way of life. Saving Ray Kinsellas farm, that gives us a basis for what the American culture should imitate. We are able to see how his farm can make a dream come true, how baseball can withstand a test of time, and how if you chase your dreams they might be better than expected. In the novel, Ray is able to change a passionate love for baseball into a reality. Ray is quick to find his dream come alive from the beginning. He hears a voice while sitting on his home porch looking into his cornfield. It is the Voice of a baseball announcer on game day. Ray hears If you build it, he will come.. He is able to see the Dimensions of ballparks in his head, and is commits to build a ballpark. He knows his baseball hero Shoeless Joe Jackson, will come and play on his farm in Iowa. Baseball is a way of life in America, for people young and old. It is a game of simple rules and little confusion. The game of baseball is a part of the American culture, As Eddie Scissons says in his sermon (Pg. 229) The word (baseball) will set captives free. The word will open the eyes of the blind. The word will raise the dead. These are the same words many Americans live and die beside. This is a game that has been through tough times, but still manages to be a staple part of the American Way.. In the novel baseball is finds adversity with the 1919 White Sox. Eight players including the infamous Shoeless Joe Jackson are banned from the game they love. Baseball was still able to continue even after the scandal, just as Ray survived his foreclosure with the bank. Ray is still able to keep the game they love alive. These are some of the things that make this diamond shine so bright for so long. We can also see how if you chase your dream you might get more than expected. For example Ray listens to the voices across his insane journey in order to keep the dream alive in Iowa. Ray resorts to kidnapping, picking up a hitchhiker, and burglarize a baseball stadium. He does all of this to be able to watch his heros in his private park. At the end he gets more than just that. Ray was able to meet J. D. Salinger his favorite writer. Ray also makes his ultimate wish come true seeing John Kinsella ( Rays dad) play baseball with the outlaw Chicago White Sox players. This novel seems to say when chasing dreams aim high and be hopeful you get more than is wished for because Ray certainly gets more than he bargained for. Finally you can see that dreams are very important to many people. This is proof sense Ray is able to make his wildest and most passionate dream come alive in Iowa. W. P. Kinsellas love of the game through Ray, makes us believe in magic and keeps our hopes alive. Baseball is Americas dream, it is great enough to make dreams come true, withstanding the tests of time and how chasing dreams is well worth the risks.

Mgpi Processing Incorporation Toxic Chemical †MyAssignmenthelp.com

Question: Discuss about the Cognition And Information Processing Mgpi Processing Incorporation Toxic Chemical. Answer: Introduction: This article is mainly centred around the chemical release within the processing plant of Atchison when the performing of raw material is unloading that was taking place during the unintentional connection of the unloading hose with the incompatible tank material taken out of the delivery truck(Nie Bassi, 2014). The main process was the unloading of materials from the delivery truck for feeding the tanks that went downstream for the production of relevant materials. Loading and unloading is a very normal everyday action that happens in all the chemical process plant. This does not require too much of mental effort and concentration. Moreover, it should also be mentioned that the people including the managers who are working in the chemical process plant should be extra vigilant and cautious with their sensory appeal about everything that is going on in the surroundings. Relevant aspects of human cognition in the MGPI Processing Incorporation toxic chemical release case study: The cognitive task required in the present situation is to understand all the process clearly, and to avoid the spill of harmful chemicals. The mistake of the technician was that he could not understand the chemical is spilling even when it was happening at a very fast rate(Dohl, 2013). Thus, his auditory and tactile sensations became blurred. The cognitive awareness related to the outside world must be there in order to protect the chemical spill in this regard. The cognitive process required for this process is a strong auditory and memory balance. However, it is lost over time because the levels of noise pollution in a chemical plant is above 80 decibels, which corrupts the short-term memory(Ganjyal Woo, 2014). The technician might remember the previous noise, and mistake it as the next noise, and this can certainly create severe disruptions in the overall memory pertaining to the person. So, the repetition of noise is harmful to the mental balance, and the correct guessing of the noise source, which is one of the reasons for this particular chemical spill. The information is generally perceived, processed, stored and retrieved in the human brain. The perceiving of information is dependent on the visual, auditory, tactile, and another type of senses. These senses bring an idea to the human brain, which is processed inside the brain according to its importance(Maningat Nie, 2014). There are two types of memory, namely, the short-term memory and the long-term memory. The information that goes into the short-term memory stays there for some time but also gets erased, and the long-term memories are stored for a long time and can be retrieved later. The perceiving, processing, storing and the retrieving of information by the human brain has a certain amount of limitation. The frequency of sound that is lower than 20 Hz cannot be perceived by humans, and neither can the frequency of sound that is higher than 20,000 Hz. The loudness of sounds are measured by the unit called decibel, and any sound that is more than 60 decibels can make a permanent damage to the eardrum as well as the repetitive sound of higher decibels might result in a temporary memory loss(Schwacke Smith, 2013). This temporary memory loss of the technician is the main reason for the chemical spill in the plant. The decisions are made in the brains by the attraction and appeal of a particular thing. This is also known as the law of arousal. Any pleasant sight or any pleasant sound gets stored in the memory for a long time due to the effect of arousal, and the memory stores the same. However, any unpleasant noise might block the brain from receiving it anymore as the brain perceives it as harmful(Kuselman Pennecchi, 2013). Nevertheless, if the repetitive unpleasant and loud sound occurs, the brain blocks the eardrum as a reflex, which creates a problem for a normal hearing later. Those individuals become hard of hearing and tend to only respond to loud conversations. Some of the potential human errors related to the cognition can be either exogenous or endogenous. The exogenous errors happen due to the impact of the outside world whereas the endogenous errors occur from inside. The overall experience in this regard suggests that the too much boredom at work can create a sort of negligence to the concerned person, and so, it can be considered as an outside cognitive error(Kennedy Dodd, 2011). However, the memory loss of the technician due to long exposure to high levels of sound is an endogenous factor responsible for this human error. Recommendations for the betterment of the situation: The only plausible solution in this regard can be a proper medical check-up of the technician and workers involved with the chemical plant. Moreover, the people working should be an expert, and no novices should be allowed to take care of the entire process all alone. Some extra amount of money should be spent on the project for hiring more people in order to stop the same technicians from multitasking in the project(Tan Nijholt, 2010). The technicians should also be given some amount of corporate training for making them understand the basis of the project so that they dont take recourse to any kind of automatic thinking that might create such errors in the plant. The cognitive behavioural theory (CBT) is mainly used for giving a proper solution to the problem, which states that the thought process of an individual is dependent on threefold factors, namely, the behavioural factor, the environmental factor and the personal factor. All the three factors are completely based on the corporate training that would inspire the technician about working in a certain environment(Pinker, 2010). The atmosphere of the work would not be considered as much hectic after finding out the particular solution related to the same. If the technician works in a toxic environment for a long time, then the autobiographic memory of the technician gets created very easily, which can develop into something that can make him less vigilant about the entire situation. Sometimes, the technicians are kept in the chemical plants which are not quite experienced in the field. This is mainly done for the cost cutting scheme of the chemical power plant. However, the process plant should understand the main meaning of this particular job, which is a lot different than others(Wacongne Labyt, 2011). This kind of job mainly talks about the responsibility of the technician because the masses and their lives would be at stake if any toxic chemical comes out of the plant. The environmental protection act should also be given prominence while explaining about the work responsibility of the technician during the training process. The rotation of staff is also another plausible method to reduce such impacts for a longer period of time. According to the cognitive theory, the boredom of the job creates a lot of negative impact towards a particular type of work that affects a persons behaviour and overall interest towards a particular type of work(Dohl, 2013). Conclusion: This entire piece of work mainly talks about the chemical spill of the MGPI processing incorporation that happened a long time ago, and this case study is mainly brought forth for understanding the effect of human cognition on the factors of making errors(Kuselman Pennecchi, 2013). This particular piece of writing mainly talks about those errors that can certainly create some problems related to the cognitive disabilities and the casualness of the technicians. The proposed solutions are also given about the same. References Dohl, C. G. J., 2013. High-protein, low-carbohydrate bakery products. 3 ed. New York: U.S. Patent Applicatio. Ganjyal, G. Woo, K., 2014. Expanded products with high protein content. 4 ed. New York: U.S. Patent . Kennedy, D. Dodd, F., 2011. Monoterpenoid extract of sage (Salvia lavandulaefolia) with cholinesterase inhibiting properties improves cognitive performance and mood in healthy adults. Journal of Psychopharmacology, 25(8), pp. 1088-1100. Kuselman, I. Pennecchi, F., 2013. Human errors and reliability of test results in analytical chemistry. Accreditation and Quality Assurance, 18(1), pp. 3-9. Maningat, C. Nie, L., 2014. Methods of making wheat protein isolates and their modified forms. 5 ed. New York: U.S. Patent . Nie, L. Bassi, S., 2014. Starch-plastic composite resins and profiles made by extrusion. 2 ed. New York: U.S. Patent. Pinker, S., 2010. The cognitive niche: Coevolution of intelligence, sociality, and language. Proceedings of the National Academy of Sciences, 19(8), pp. 8993-8999. Schwacke, L. Smith, C., 2013. Health of common bottlenose dolphins (Tursiops truncatus) in Barataria Bay, Louisiana, following the Deepwater Horizon oil spill. Environmental science technology, 48(1), pp. 93-103. Tan, D. Nijholt, A., 2010. Brain-computer interfaces and human-computer interaction. Brain-Computer Interfaces, 13(5), pp. 3-19. Wacongne, C. Labyt, E., 2011. Evidence for a hierarchy of predictions and prediction errors in human cortex. Proceedings of the National Academy of Sciences, 108(51), pp. 20754-20759.

Marketing Report free essay sample

Executive summary This marketing report for Whitcoulls calculates the businesses present situation by examining the threats, weaknesses, strengths and the macro environment. The analysis of these factors displayed that the opportunities Whitcoulls has would change the image, quality, and market the business currently has. With over 50 stores nationwide and 130 years experience, Whitcoulls has a firm understanding of their market and their competitors. With this knowledge Whitcoulls are able to create a range of products that suit the needs of their diverse target market, which therefore increases their market share in the book industry. A large percentage of Whitcoulls cliental are made up from the low to middle population scale. This is largely due to Whitcoulls efforts to ensure their products of high quality are affordable through sales. The main recommendation for the future of this business is to create a more positive media image, rebuild in Christchurch, expand its partnerships, and stock more NZ made merchandise. We will write a custom essay sample on Marketing Report or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The main affects that have taken their toll on Whitcoulls is the Christchurch earthquake, the recession, the business nearly facing liquidation and the ever changing trends consumers go through. Whitcoulls is known to be New Zealand’s most popular book and stationary retailer and had been for many years head of the book industry. Being a multi-product organization Whitcoulls offer a variety of stationary for the office and personal needs, such as; puzzles, DVD’s, learning and entertainment devices games and books, Children’s toys, board games, Blu-Ray’s, newspapers, magazines and an extensive range of books fit to meet all ages (Facebook, 2012). With 60 or so stores nationwide, although facing some harsh times in business Whitcoulls is still one of the leading competitors in the book market. Whitcoulls are also now offering their customers an online shopping option, the company has adapted to modern times with the addition of ‘eBooks’ to their site. ‘eBooks’ is essentially a online book, readers are able to buy and view the product online (Scherer, 2011) Whitcoulls also have a website in which enables customers to view the ‘top 100 staff picks’ or ‘50 best kids books’ (Whitcoulls, 2012) making it easy for customers to check out the updated favorites and buy these books online. Whitcoulls mission, as quoted from their Facebook page, is to â€Å"be the number one destination for all New Zealanders’ entertainment, work amp; learning needs† (Facebook, 2012). 4 Situational Analysis PESTE Economical Many economical factors have impacted on the book market but some of the most substantial effects were that of the 2008 global recession, with the 2008 unemployment rate rising to 4. 6% (Statistics NZ, 2008) many business including Whitcoulls found 2007-2009 a tough period and with consumers adjusting their spending habits to the recession the book industry was at a downfall. Other economical factors that impacted Whitcoulls was the food prices rising 7. 6% between 2007-2008 (Statistics NZ, 2008) this impact further reduced the consumers expenditure rate meaning customers began searching for alternatives such as renting books from the library or from friends and even buying them second-hand. In response to these impacts Whitcoulls offered numerous sales, buy one get one free sales and other alternatives such as customers being able to win prizes by shopping or even winning book vouchers. Socio-cultural An important socio-cultural trend to remember when analyzing the market for book stores is the 18 to 50’s age group this is because books such as â€Å"50 Shades of Grey† with a target audience of adult women that enjoyed the â€Å"Twilight† series but are after a more ‘intimate’ storyline (Massey, 2012), and â€Å"The Hunger Games† with its target audience of 18-34 year olds (Hinckely, 2012) are selling high and new books of similar content are being published and selling at the same successful rate. As a result, there will be an increase in demand for products aimed at the 18+ target market. Whitcoulls is a community based business and with the recent selling to the Normans they intend to return to being a New Zealand owned and operated store, while also reigniting the tradition of keeping Whitcoulls ‘in the family’ (Scherer, 2011). Whitcoulls is known for its participation in sponsorship and fundraising. For the past 5 years Whitcoulls fundraised for Plunket every Christmas (Plunket, 2012) and (following the 2011 earthquake in Christchurch) Whitcoulls began fundraising with The Red and opened the â€Å"Red Cross 2011 Canterbury Earthquake Appeal† setting up donation boxes in all stores nationwide (Facebook, 2012). 5 Technological With Whitcoulls’ main competitor Paper Plus (Scherer, 2011) taking to the web in order to entice customers Whitcoulls has also taken to the ‘World Wide Web’ in order to increase customer interest and profit. Having this online  option enables customers to search for books, view up and coming items, see the most popular books and even purchase items from their own home. Whitcoulls have also taken to Facebook with a current 4,705 ‘likes’ (Facebook, 2012) the aim of this page is to further advertise things such as current sales, up and coming books, hold discussions about books, allow customers to ask questions or lay c omplaints/compliments and also to inform customers of the latest Whitcoulls news. This social media allows Whitcoulls to communicate with their customers. In order to persuade customers to buy online Whitcoulls have begun to offer more online sales and competitions solely for their online customers. Environmental The largest environmental impact that has taken its toll on Whitcoulls is its consumers demanding Whitcoulls remains a New Zealand business and not once again sold to Australia. Consumers are showing an increasing interest in Whitcoulls being ‘revived’ by the Normans and are looking forward to Whitcoulls being restored to its original place and hoping to see it grow as a New Zealand business. The Normans being the new owners of the business are promising to keep it New Zealand based but with the growing number of consumers wanting New Zealand merchandise the Normans have also promised to continue dealerships with New Zealand businesses in order to keep consumers happy and to uphold the reputation of the business. Andrew Baker, who’s Palmerston North Company IQ Ideas, supplies puzzles for Whitcoulls believes that from his experience with the new owners that the decisions they’ve made are good and that in terms of what the new ownership means for New Zealand businesses ‘it’s all good news’ (Scherer, 2011) 6 Market Analysis Whitcoulls have a remarkably diverse market. Although certain items at Whitcoulls are aimed at a particular age group, they also have many items that can cater for the needs of many New Zealanders. It is for this reason that Whitcoulls is able to have a successful market. Whitcoulls recognize that there are certain ‘buying trends’ within the market like the current ’50 Shades of Grey’ and it is for this reason they stock these item in bulk, put them on displays and on their website make sure they are at the top of the page and in the ‘recommended’ section. Although books only count for 30% of Whitcoulls’ market revenue (Scherer, 2011) due to the demand for books such as this and their history as originally being a book and printing shop before merging with a top competitor stationary brand that they continue to focus largely on the book industry. In terms of buying patterns Whitcoulls have had some very inconsistent years, due to voluntary administration the consumer base fell dramatically leading Whitcoulls to near liquidation, but with the new owners it is beginning to be turned around and restored to its original state. Whitcoulls has a Psychographic segmentation strategy; it builds its business around the needs, interests, attitudes and lifestyles of individuals in order to help class them into small groups. Through this strategy Whitcoulls is able to meet the standards and needs of a remarkably diverse group and in doing so they are able to target a vast revenue of consumers. * 7 Competitor analysis Within Whitcoulls there are two significant competitors, Paper Plus and Take Note. The reason for this is because they are both successful New Zealand owned business and are able to take the financial risks needed to become the leader in the book market. With ‘Take Note’ having over 80 stores nationwide that are all locally owned and operated they have long been recognized as a trusted store by many New Zealanders and make up for a large part of the market (Take Note, 2012). While they are in fact owned by the ‘Paper Plus Group’ they are still a huge competition for Whitcoulls (Paper Plus Group, 2012). Take Note also have a partnership with AA meaning customers can collect ‘Smartfuel’ points from shopping with them (Take Note, 2012). This partnership is a huge advantage to the store due to the attraction of having a ‘2 in 1’ for consumers, meaning not only can they get their stationary and books from a leading New Zealand store but they can also collect Smartfuel points at the same time. Many Take Note stores also have a full NZ Post agency and some incorporate Lotto and Kiwi Bank services (Paper Plus Group, 2012). Paper Plus is the leading competitor for Whitcoulls, this is due to their partnerships, franchises and also because they also own Take Note. With Paper Plus turning over a remarkable $100 million a year it is clear this industry is overwhelmingly competitive (Paper Plus Group, 2012). With over 100 stores between Kaitaia and Invercargill Paper Plus has gained a strong presence in cities and local areas (Paper Plus Group, 2012). With Paper Plus also having a partnership with ‘Fly Buys’ customers can not only earn ‘Fly Buys’ points when they shop but they can also earn ‘Fly Buys airpoints’ this partnership has existed for over 10 years and has resulted in over 26 points being issued from Paper Plus stores (Paper Plus, 2012) not only do they have this partnership but in many Paper plus stores private mailbox’s are available and post shops and services are offered. While these stores have a huge chunk of the profit within the market Whitcoulls still holds a large place within this market and with its new owners is going to continue to grow in profit and recognition. 8 Competitors Strengths/weaknesses grid Paper plus Strengths| Paper plus Weaknesses| Take Note strengths| Take Note Weaknesses| Partnership with Fly Buys| Lacks in the ‘eBooks’ department| Partnership with AA| Not recognized a ‘book shop’| Built in postal shops| Not recognized for the sale of books| Owned by Paper Plus| Poor advertisement| Offer private mail box’s| Poor advertisement| Incorporated Kiwi Bank | No sale of eBooks available| Locally known| Reasonably expensive| Incorporated Postal Shops| Lack of stores in bigger cities like Wellington| Stores in both provincial and city areas| Not as much range in stock as Whitcoulls| Very cheap stock of great value| Still reasonably new to the market| 9 Macro Environmental Analysis The Macro Environment has had its toll on Whitcoulls with the effects of the Christchurch Earthquakes three Whitcoulls stores were extremely damaged and therefore not included in the sale to the Normans (Scott, 2011). Due to this these three stores are not set to cl ose (Scott, 2011). This uncontrollable natural factor has had its impact on Whitcoulls big time, with the departure of these Christchurch stores many consumers within Christchurch are upset due to the long relationship and history Whitcoulls has had with Christchurch since it first opened there on Cashel Street as Whitcomb and Tombs (Whitcoulls, 2012). Technological changes have also had an uncontrollable impact on Whitcoulls with the Normans pointing out Whitcoulls lack in technology, and the computer system was installed in 1999 (Scherer, 2011) due to this the technological processes have been diminished and not up to standard. With competitors taking to partnerships and higher technology and high standard websites Whitcoulls has had an uncontrollable loss in the market. With the economy facing numerous recessions Whitcoulls has been effected by consumers becoming ‘penny savvy’ and not being as likely to ‘splash out’ on new books or stationary and are instead choosing cheaper options such as renting books from libraries or turning to the ‘Warehouse Stationary’ for cheaper stationary and office needs. The media environment for the business plan has been remarkably positive since the turn over of the company to the Normans and many articles are positive about the change in ownership and the Normans’ future business plans. 10 TOWS Analysis Threats Whitcoulls have a huge range of potential threats, which have the possibility to cause extensive harm to the success of the business. One of Whitcoulls’ more obvious threats is the strengths of the current competitors present in the book market. Because of this Whitcoulls must continue to find new ways to compete with these firms in order to maintain their competitive advantage, for example Whitcoulls taking up the eBooks partnership has increased the amount of online shopping and internet purchases for the company. Further threats include the current economic situation and the financial problems Whitcoulls currently have. The global economic crisis of 2008 caused incomes to drop considerably, which caused a plunge in consumers’ disposable income. This resulted in consumers being less likely to purchase expensive new stationary or a brand new book collection. Consumers are instead choosing to save their money by changing to more affordable options like; Trade Me, The Warehouse and The Warehouse Stationary and more consumers are turning to second hand stores and markets for new books. To cancel out these threats, Whitcoulls has begun to introduce more ‘relevant’ stock and less ‘nic naks’ in an attempt to clear clutter and provide customers with a wider range of books and stationary rather than useless items (Scherer, 2011). Opportunities Because Whitcoulls is now in the hands of the Normans, the opportunities for the growth of the business are endless. With more and more consumers supporting the new owners the Normans are already building an even steadier clientele.