Analysing The Concept Of Karma

Analysing The Concept Of Karma The Hindu and Buddhist religions both believe in karma. In the Hindu religion karma influences how you are born in your next life. You can be born in lower life forms such as an animal, plant, or insect. You could even be born into a lower caste system. It works the opposite way as well and can cause you to be reborn in a higher form even as a demigod or superhuman. Buddhists have a different take on karma. The Buddha rejected the notion of a soul but accepted some notion of rebirth. Buddha says that even though there is no soul the personalities of a being could recombine and continue from one life time to another. He uses the example of a flame going from one candle to another or the wind on blades of grass. To understand karma first it needs to be defined. Karma can be described as a form of cause and effect. The dictionary defines karma as sum of person’s actions in one of his successive states of existence, viewed as deciding his fate for the next. In Sanskrit karma is d efined as volitional action that is undertaken deliberately or knowingly. This also fits together as self-determination and a strong will power to abstain from inactivity. Karma also separates human beings from other creatures in the world. Karma is a notion that constantly proves the Newton theory of every action creates an equal and opposite reaction. Every time we do something we create a cause and in time will produce its corresponding reaction. It is the personality of the human that causes either negative or positive karma. Karma could be caused by both the physical and mental aspects of the body regardless of if it brings achievement now or in the future. Karma cannot be affected by the natural reflexes of the body. â€Å"A person is responsible for his or her own karma†(Karma and Reincarnation, 2010). In other words it is up to a person to give themselves good karma and move to a higher form in the next life or their doing for bad karma and devolving to a lower form. There are three types of karma savtik karma, rajasik karma, tamasik karma. Savtik karma is without attachment, selfless and for the benefit of others. Rajasik karma is selfish where ones focus is on ones gains to oneself. Tamasik karma is undertaken without regard to consequences and is supremely selfish and savage. The ancient yogis have assigned three categories to karma. These are sanchita, prarabdha, and kriyamana. The first category, sanchita, is the sum total of past karma yet to be resolved. Prarabdha, the second category, is the portion of sanchita being experienced in the present life. The third category, kriyamana, is the karma you are currently creating. It is important to understand that past negative karma can be altered into a smoother, easier state through the loving, heart-chakra nature, through dharma and sadhana. If you live religiously well you will create positive karma for the future and soften negative karma of the past.

Body shop case study, part 2 Assignment Example | Topics and Well Written Essays - 3000 words

Body shop case study, part 2 - Assignment Example Brand management is the result of strategic marketing. From pricing a product to pensioning that product in the targeted consumer mind are parts of strategic brand management. Customers’ feedback will be interpreted and analyzed in this paper with based on academic concept of brand management. A mind will be developed of Body Shop with respect to the feedback of the comments of interviewee customers about their experience on the products of Body Shop. Competitive analysis is another important area of brand management. Therefore, position of Body Shop brand in the customers’ mind will be evaluated by comparing the competitors positioning. Possibility and viability of brand extension will be analyzed based on the gap of customers’ satisfaction regarding the company’s products and their satisfaction. Finally, marketing momentum of this brand will be analyzed in Australian market of beauty products. Table of Contents Introduction 4 Data collection and analysis 5 Findings 6 Mind map analysis 8 Competitive market position 9 Brand extension 10 Marketing momentum in Australia 11 Conclusion 12 Reference 13 Introduction Body Shop is an international beauty products brand. Name of the company is The Body Shop International plc which is a US based multinational company established in 1976. The company has successfully grown from its first shop in Brington, England to 2400 stores in 61 countries. Effective brand management is one of the key reasons of its success. Both the market diversification along with product development strategies have been adopted by the company result a rapid growth in the European market and after that successful business in the international market. Recently, the company has been acquired by L’Oreal group and it has become a subsidiary of L’Oreal. The company sells more than 1200 products in domestic as well different foreign market across the world. There are different strategies and factors behind this s uccessful creation of international brand. The company has been ethically following its core business values which cumulatively influenced its brand image. One of the important values of the company related to its brand management is that the company is dedicated to manufacture its wide range of products from the natural resources and least usage of chemicals. This is one o9f the key strength of the company which has become its competency over years. Customer acceptance and trust on the product of this company is positive result of brand management (The Body Shop, 2012). This study will deal with detailed analysis of some customers’ feedback about the products offered by the company. This will help to assess the position of the brand in competitive global market of beauty products. Customers’ buyers’ power is very high due to higher availability of beauty products in many domestic as well as international brands. So, brand extension is most important for this bu siness that all companies keep continuous focus. Therefore, interviewing the customers will help to find out the requirement of brand extension of this company. Finally, recommendation for effective strategic brand management for its marketing momentum in Australian market will be provided based on the analysis and the demand and trend of customers’ preference about beauty products. Data collection and analysis There are different modes and processes of data collection i.e. collection of customers valuable feedback regarding products

An Introduction to the Cold War Assignment Example | Topics and Well Written Essays - 1000 words

An Introduction to the Cold War - Assignment Example Countries in Western Europe also had some really dangerous weapons, these weapons included long-range missiles, bombs, guns so on and so forth. The countries did not want to take any risk as they were all recovering from the damage caused by the Second World War and another war at that time would have literary wiped them off the map. To conclude it is very fair to say that the countries were afraid of each other because they had some really dangerous weapons which were already used in the Second World War, United States, for instance, had Atom Bombs which caused damage beyond repair in Japan. The world got divided into several different parts after the World Wars; these World Wars caused damage beyond repair. Cold war began after the end of the Second World War, the Second World War ended in the year 1945, The US and the Soviet Union were the ones directly involved in the cold war. The cold war was a situation in which countries did not fight directly; instead, they choose to fight indirectly with each other. â€Å"Do note that USSR in 1945 was Russia post-1917 and included all the various countries that now exist individually (Ukraine, Georgia etc) but after the war, they were part of this huge country up until the collapse of the Soviet Union (the other name for the USSR).† (What was the Cold War?) The US and the Soviet Union were the strongest countries once the Second World War ended and both wanted to dominate each other. To match each other stride for stride they started fighting indirectly. This indirect war had several repercussions upon the other countries and it also affected the US and the Soviet Union. Weapons weren’t used in this cold war, words were used as weapons and the main enemies involved in this war consistently tried to make each other look foolish. The leaders involved in the cold war consistently kept changing but the war still continued, this goes to show the desire to dominate each other and most of the wars occur because of this domination of one country over another.  Ã‚