Mgpi Processing Incorporation Toxic Chemical †MyAssignmenthelp.com

Question: Discuss about the Cognition And Information Processing Mgpi Processing Incorporation Toxic Chemical. Answer: Introduction: This article is mainly centred around the chemical release within the processing plant of Atchison when the performing of raw material is unloading that was taking place during the unintentional connection of the unloading hose with the incompatible tank material taken out of the delivery truck(Nie Bassi, 2014). The main process was the unloading of materials from the delivery truck for feeding the tanks that went downstream for the production of relevant materials. Loading and unloading is a very normal everyday action that happens in all the chemical process plant. This does not require too much of mental effort and concentration. Moreover, it should also be mentioned that the people including the managers who are working in the chemical process plant should be extra vigilant and cautious with their sensory appeal about everything that is going on in the surroundings. Relevant aspects of human cognition in the MGPI Processing Incorporation toxic chemical release case study: The cognitive task required in the present situation is to understand all the process clearly, and to avoid the spill of harmful chemicals. The mistake of the technician was that he could not understand the chemical is spilling even when it was happening at a very fast rate(Dohl, 2013). Thus, his auditory and tactile sensations became blurred. The cognitive awareness related to the outside world must be there in order to protect the chemical spill in this regard. The cognitive process required for this process is a strong auditory and memory balance. However, it is lost over time because the levels of noise pollution in a chemical plant is above 80 decibels, which corrupts the short-term memory(Ganjyal Woo, 2014). The technician might remember the previous noise, and mistake it as the next noise, and this can certainly create severe disruptions in the overall memory pertaining to the person. So, the repetition of noise is harmful to the mental balance, and the correct guessing of the noise source, which is one of the reasons for this particular chemical spill. The information is generally perceived, processed, stored and retrieved in the human brain. The perceiving of information is dependent on the visual, auditory, tactile, and another type of senses. These senses bring an idea to the human brain, which is processed inside the brain according to its importance(Maningat Nie, 2014). There are two types of memory, namely, the short-term memory and the long-term memory. The information that goes into the short-term memory stays there for some time but also gets erased, and the long-term memories are stored for a long time and can be retrieved later. The perceiving, processing, storing and the retrieving of information by the human brain has a certain amount of limitation. The frequency of sound that is lower than 20 Hz cannot be perceived by humans, and neither can the frequency of sound that is higher than 20,000 Hz. The loudness of sounds are measured by the unit called decibel, and any sound that is more than 60 decibels can make a permanent damage to the eardrum as well as the repetitive sound of higher decibels might result in a temporary memory loss(Schwacke Smith, 2013). This temporary memory loss of the technician is the main reason for the chemical spill in the plant. The decisions are made in the brains by the attraction and appeal of a particular thing. This is also known as the law of arousal. Any pleasant sight or any pleasant sound gets stored in the memory for a long time due to the effect of arousal, and the memory stores the same. However, any unpleasant noise might block the brain from receiving it anymore as the brain perceives it as harmful(Kuselman Pennecchi, 2013). Nevertheless, if the repetitive unpleasant and loud sound occurs, the brain blocks the eardrum as a reflex, which creates a problem for a normal hearing later. Those individuals become hard of hearing and tend to only respond to loud conversations. Some of the potential human errors related to the cognition can be either exogenous or endogenous. The exogenous errors happen due to the impact of the outside world whereas the endogenous errors occur from inside. The overall experience in this regard suggests that the too much boredom at work can create a sort of negligence to the concerned person, and so, it can be considered as an outside cognitive error(Kennedy Dodd, 2011). However, the memory loss of the technician due to long exposure to high levels of sound is an endogenous factor responsible for this human error. Recommendations for the betterment of the situation: The only plausible solution in this regard can be a proper medical check-up of the technician and workers involved with the chemical plant. Moreover, the people working should be an expert, and no novices should be allowed to take care of the entire process all alone. Some extra amount of money should be spent on the project for hiring more people in order to stop the same technicians from multitasking in the project(Tan Nijholt, 2010). The technicians should also be given some amount of corporate training for making them understand the basis of the project so that they dont take recourse to any kind of automatic thinking that might create such errors in the plant. The cognitive behavioural theory (CBT) is mainly used for giving a proper solution to the problem, which states that the thought process of an individual is dependent on threefold factors, namely, the behavioural factor, the environmental factor and the personal factor. All the three factors are completely based on the corporate training that would inspire the technician about working in a certain environment(Pinker, 2010). The atmosphere of the work would not be considered as much hectic after finding out the particular solution related to the same. If the technician works in a toxic environment for a long time, then the autobiographic memory of the technician gets created very easily, which can develop into something that can make him less vigilant about the entire situation. Sometimes, the technicians are kept in the chemical plants which are not quite experienced in the field. This is mainly done for the cost cutting scheme of the chemical power plant. However, the process plant should understand the main meaning of this particular job, which is a lot different than others(Wacongne Labyt, 2011). This kind of job mainly talks about the responsibility of the technician because the masses and their lives would be at stake if any toxic chemical comes out of the plant. The environmental protection act should also be given prominence while explaining about the work responsibility of the technician during the training process. The rotation of staff is also another plausible method to reduce such impacts for a longer period of time. According to the cognitive theory, the boredom of the job creates a lot of negative impact towards a particular type of work that affects a persons behaviour and overall interest towards a particular type of work(Dohl, 2013). Conclusion: This entire piece of work mainly talks about the chemical spill of the MGPI processing incorporation that happened a long time ago, and this case study is mainly brought forth for understanding the effect of human cognition on the factors of making errors(Kuselman Pennecchi, 2013). This particular piece of writing mainly talks about those errors that can certainly create some problems related to the cognitive disabilities and the casualness of the technicians. The proposed solutions are also given about the same. References Dohl, C. G. J., 2013. High-protein, low-carbohydrate bakery products. 3 ed. New York: U.S. Patent Applicatio. Ganjyal, G. Woo, K., 2014. Expanded products with high protein content. 4 ed. New York: U.S. Patent . Kennedy, D. Dodd, F., 2011. Monoterpenoid extract of sage (Salvia lavandulaefolia) with cholinesterase inhibiting properties improves cognitive performance and mood in healthy adults. Journal of Psychopharmacology, 25(8), pp. 1088-1100. Kuselman, I. Pennecchi, F., 2013. Human errors and reliability of test results in analytical chemistry. Accreditation and Quality Assurance, 18(1), pp. 3-9. Maningat, C. Nie, L., 2014. Methods of making wheat protein isolates and their modified forms. 5 ed. New York: U.S. Patent . Nie, L. Bassi, S., 2014. Starch-plastic composite resins and profiles made by extrusion. 2 ed. New York: U.S. Patent. Pinker, S., 2010. The cognitive niche: Coevolution of intelligence, sociality, and language. Proceedings of the National Academy of Sciences, 19(8), pp. 8993-8999. Schwacke, L. Smith, C., 2013. Health of common bottlenose dolphins (Tursiops truncatus) in Barataria Bay, Louisiana, following the Deepwater Horizon oil spill. Environmental science technology, 48(1), pp. 93-103. Tan, D. Nijholt, A., 2010. Brain-computer interfaces and human-computer interaction. Brain-Computer Interfaces, 13(5), pp. 3-19. Wacongne, C. Labyt, E., 2011. Evidence for a hierarchy of predictions and prediction errors in human cortex. Proceedings of the National Academy of Sciences, 108(51), pp. 20754-20759.

Marketing Report free essay sample

Executive summary This marketing report for Whitcoulls calculates the businesses present situation by examining the threats, weaknesses, strengths and the macro environment. The analysis of these factors displayed that the opportunities Whitcoulls has would change the image, quality, and market the business currently has. With over 50 stores nationwide and 130 years experience, Whitcoulls has a firm understanding of their market and their competitors. With this knowledge Whitcoulls are able to create a range of products that suit the needs of their diverse target market, which therefore increases their market share in the book industry. A large percentage of Whitcoulls cliental are made up from the low to middle population scale. This is largely due to Whitcoulls efforts to ensure their products of high quality are affordable through sales. The main recommendation for the future of this business is to create a more positive media image, rebuild in Christchurch, expand its partnerships, and stock more NZ made merchandise. We will write a custom essay sample on Marketing Report or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The main affects that have taken their toll on Whitcoulls is the Christchurch earthquake, the recession, the business nearly facing liquidation and the ever changing trends consumers go through. Whitcoulls is known to be New Zealand’s most popular book and stationary retailer and had been for many years head of the book industry. Being a multi-product organization Whitcoulls offer a variety of stationary for the office and personal needs, such as; puzzles, DVD’s, learning and entertainment devices games and books, Children’s toys, board games, Blu-Ray’s, newspapers, magazines and an extensive range of books fit to meet all ages (Facebook, 2012). With 60 or so stores nationwide, although facing some harsh times in business Whitcoulls is still one of the leading competitors in the book market. Whitcoulls are also now offering their customers an online shopping option, the company has adapted to modern times with the addition of ‘eBooks’ to their site. ‘eBooks’ is essentially a online book, readers are able to buy and view the product online (Scherer, 2011) Whitcoulls also have a website in which enables customers to view the ‘top 100 staff picks’ or ‘50 best kids books’ (Whitcoulls, 2012) making it easy for customers to check out the updated favorites and buy these books online. Whitcoulls mission, as quoted from their Facebook page, is to â€Å"be the number one destination for all New Zealanders’ entertainment, work amp; learning needs† (Facebook, 2012). 4 Situational Analysis PESTE Economical Many economical factors have impacted on the book market but some of the most substantial effects were that of the 2008 global recession, with the 2008 unemployment rate rising to 4. 6% (Statistics NZ, 2008) many business including Whitcoulls found 2007-2009 a tough period and with consumers adjusting their spending habits to the recession the book industry was at a downfall. Other economical factors that impacted Whitcoulls was the food prices rising 7. 6% between 2007-2008 (Statistics NZ, 2008) this impact further reduced the consumers expenditure rate meaning customers began searching for alternatives such as renting books from the library or from friends and even buying them second-hand. In response to these impacts Whitcoulls offered numerous sales, buy one get one free sales and other alternatives such as customers being able to win prizes by shopping or even winning book vouchers. Socio-cultural An important socio-cultural trend to remember when analyzing the market for book stores is the 18 to 50’s age group this is because books such as â€Å"50 Shades of Grey† with a target audience of adult women that enjoyed the â€Å"Twilight† series but are after a more ‘intimate’ storyline (Massey, 2012), and â€Å"The Hunger Games† with its target audience of 18-34 year olds (Hinckely, 2012) are selling high and new books of similar content are being published and selling at the same successful rate. As a result, there will be an increase in demand for products aimed at the 18+ target market. Whitcoulls is a community based business and with the recent selling to the Normans they intend to return to being a New Zealand owned and operated store, while also reigniting the tradition of keeping Whitcoulls ‘in the family’ (Scherer, 2011). Whitcoulls is known for its participation in sponsorship and fundraising. For the past 5 years Whitcoulls fundraised for Plunket every Christmas (Plunket, 2012) and (following the 2011 earthquake in Christchurch) Whitcoulls began fundraising with The Red and opened the â€Å"Red Cross 2011 Canterbury Earthquake Appeal† setting up donation boxes in all stores nationwide (Facebook, 2012). 5 Technological With Whitcoulls’ main competitor Paper Plus (Scherer, 2011) taking to the web in order to entice customers Whitcoulls has also taken to the ‘World Wide Web’ in order to increase customer interest and profit. Having this online  option enables customers to search for books, view up and coming items, see the most popular books and even purchase items from their own home. Whitcoulls have also taken to Facebook with a current 4,705 ‘likes’ (Facebook, 2012) the aim of this page is to further advertise things such as current sales, up and coming books, hold discussions about books, allow customers to ask questions or lay c omplaints/compliments and also to inform customers of the latest Whitcoulls news. This social media allows Whitcoulls to communicate with their customers. In order to persuade customers to buy online Whitcoulls have begun to offer more online sales and competitions solely for their online customers. Environmental The largest environmental impact that has taken its toll on Whitcoulls is its consumers demanding Whitcoulls remains a New Zealand business and not once again sold to Australia. Consumers are showing an increasing interest in Whitcoulls being ‘revived’ by the Normans and are looking forward to Whitcoulls being restored to its original place and hoping to see it grow as a New Zealand business. The Normans being the new owners of the business are promising to keep it New Zealand based but with the growing number of consumers wanting New Zealand merchandise the Normans have also promised to continue dealerships with New Zealand businesses in order to keep consumers happy and to uphold the reputation of the business. Andrew Baker, who’s Palmerston North Company IQ Ideas, supplies puzzles for Whitcoulls believes that from his experience with the new owners that the decisions they’ve made are good and that in terms of what the new ownership means for New Zealand businesses ‘it’s all good news’ (Scherer, 2011) 6 Market Analysis Whitcoulls have a remarkably diverse market. Although certain items at Whitcoulls are aimed at a particular age group, they also have many items that can cater for the needs of many New Zealanders. It is for this reason that Whitcoulls is able to have a successful market. Whitcoulls recognize that there are certain ‘buying trends’ within the market like the current ’50 Shades of Grey’ and it is for this reason they stock these item in bulk, put them on displays and on their website make sure they are at the top of the page and in the ‘recommended’ section. Although books only count for 30% of Whitcoulls’ market revenue (Scherer, 2011) due to the demand for books such as this and their history as originally being a book and printing shop before merging with a top competitor stationary brand that they continue to focus largely on the book industry. In terms of buying patterns Whitcoulls have had some very inconsistent years, due to voluntary administration the consumer base fell dramatically leading Whitcoulls to near liquidation, but with the new owners it is beginning to be turned around and restored to its original state. Whitcoulls has a Psychographic segmentation strategy; it builds its business around the needs, interests, attitudes and lifestyles of individuals in order to help class them into small groups. Through this strategy Whitcoulls is able to meet the standards and needs of a remarkably diverse group and in doing so they are able to target a vast revenue of consumers. * 7 Competitor analysis Within Whitcoulls there are two significant competitors, Paper Plus and Take Note. The reason for this is because they are both successful New Zealand owned business and are able to take the financial risks needed to become the leader in the book market. With ‘Take Note’ having over 80 stores nationwide that are all locally owned and operated they have long been recognized as a trusted store by many New Zealanders and make up for a large part of the market (Take Note, 2012). While they are in fact owned by the ‘Paper Plus Group’ they are still a huge competition for Whitcoulls (Paper Plus Group, 2012). Take Note also have a partnership with AA meaning customers can collect ‘Smartfuel’ points from shopping with them (Take Note, 2012). This partnership is a huge advantage to the store due to the attraction of having a ‘2 in 1’ for consumers, meaning not only can they get their stationary and books from a leading New Zealand store but they can also collect Smartfuel points at the same time. Many Take Note stores also have a full NZ Post agency and some incorporate Lotto and Kiwi Bank services (Paper Plus Group, 2012). Paper Plus is the leading competitor for Whitcoulls, this is due to their partnerships, franchises and also because they also own Take Note. With Paper Plus turning over a remarkable $100 million a year it is clear this industry is overwhelmingly competitive (Paper Plus Group, 2012). With over 100 stores between Kaitaia and Invercargill Paper Plus has gained a strong presence in cities and local areas (Paper Plus Group, 2012). With Paper Plus also having a partnership with ‘Fly Buys’ customers can not only earn ‘Fly Buys’ points when they shop but they can also earn ‘Fly Buys airpoints’ this partnership has existed for over 10 years and has resulted in over 26 points being issued from Paper Plus stores (Paper Plus, 2012) not only do they have this partnership but in many Paper plus stores private mailbox’s are available and post shops and services are offered. While these stores have a huge chunk of the profit within the market Whitcoulls still holds a large place within this market and with its new owners is going to continue to grow in profit and recognition. 8 Competitors Strengths/weaknesses grid Paper plus Strengths| Paper plus Weaknesses| Take Note strengths| Take Note Weaknesses| Partnership with Fly Buys| Lacks in the ‘eBooks’ department| Partnership with AA| Not recognized a ‘book shop’| Built in postal shops| Not recognized for the sale of books| Owned by Paper Plus| Poor advertisement| Offer private mail box’s| Poor advertisement| Incorporated Kiwi Bank | No sale of eBooks available| Locally known| Reasonably expensive| Incorporated Postal Shops| Lack of stores in bigger cities like Wellington| Stores in both provincial and city areas| Not as much range in stock as Whitcoulls| Very cheap stock of great value| Still reasonably new to the market| 9 Macro Environmental Analysis The Macro Environment has had its toll on Whitcoulls with the effects of the Christchurch Earthquakes three Whitcoulls stores were extremely damaged and therefore not included in the sale to the Normans (Scott, 2011). Due to this these three stores are not set to cl ose (Scott, 2011). This uncontrollable natural factor has had its impact on Whitcoulls big time, with the departure of these Christchurch stores many consumers within Christchurch are upset due to the long relationship and history Whitcoulls has had with Christchurch since it first opened there on Cashel Street as Whitcomb and Tombs (Whitcoulls, 2012). Technological changes have also had an uncontrollable impact on Whitcoulls with the Normans pointing out Whitcoulls lack in technology, and the computer system was installed in 1999 (Scherer, 2011) due to this the technological processes have been diminished and not up to standard. With competitors taking to partnerships and higher technology and high standard websites Whitcoulls has had an uncontrollable loss in the market. With the economy facing numerous recessions Whitcoulls has been effected by consumers becoming ‘penny savvy’ and not being as likely to ‘splash out’ on new books or stationary and are instead choosing cheaper options such as renting books from libraries or turning to the ‘Warehouse Stationary’ for cheaper stationary and office needs. The media environment for the business plan has been remarkably positive since the turn over of the company to the Normans and many articles are positive about the change in ownership and the Normans’ future business plans. 10 TOWS Analysis Threats Whitcoulls have a huge range of potential threats, which have the possibility to cause extensive harm to the success of the business. One of Whitcoulls’ more obvious threats is the strengths of the current competitors present in the book market. Because of this Whitcoulls must continue to find new ways to compete with these firms in order to maintain their competitive advantage, for example Whitcoulls taking up the eBooks partnership has increased the amount of online shopping and internet purchases for the company. Further threats include the current economic situation and the financial problems Whitcoulls currently have. The global economic crisis of 2008 caused incomes to drop considerably, which caused a plunge in consumers’ disposable income. This resulted in consumers being less likely to purchase expensive new stationary or a brand new book collection. Consumers are instead choosing to save their money by changing to more affordable options like; Trade Me, The Warehouse and The Warehouse Stationary and more consumers are turning to second hand stores and markets for new books. To cancel out these threats, Whitcoulls has begun to introduce more ‘relevant’ stock and less ‘nic naks’ in an attempt to clear clutter and provide customers with a wider range of books and stationary rather than useless items (Scherer, 2011). Opportunities Because Whitcoulls is now in the hands of the Normans, the opportunities for the growth of the business are endless. With more and more consumers supporting the new owners the Normans are already building an even steadier clientele.

Using Informatics Tools to Write the Essay Sample For Your Nursing School

Using Informatics Tools to Write the Essay Sample For Your Nursing SchoolA nurse's nursing course consists of an integrated approach to learning and that you will be taught using the latest technology. One of the most important aspects of your course is your essay. This is the first thing students see of you and is very important as a reflection of your personality.A good essay should start with a strong statement about what motivated you to pursue your degree. You need to state why you chose to study this field. Always make sure you use your position to draw attention to your personal interests.After you state why you are studying this course, tell students why they should take up the course. This is a powerful element in a good essay and should always be discussed. Also, write about what attracted you to the nursing profession.Also, make sure your essay sample includes a summary of the different stages in your education. You will be learning how to administer injections, check pati ents for a heartbeat, even perform surgery. The essay should demonstrate your level of commitment to this career.Another tip to consider when writing a nurse's essay is that you may want to include some in-depth information about the course you are taking. Some schools require you to fill out a questionnaire while others ask you to write a lengthy report. The more information you can provide, the better.You should be able to get started writing your essay from the very beginning. Many schools will have a beginning lesson, or survey, to help you get going. Once you have gone through this, the rest is easy. If you have already gone through the survey, you will find it is a simple task to go over the responses again.During the course, you will also be introduced to a new concept that relates to the student's potential to become a nurse. It will involve a written examination that is designed to measure the student's comprehension of this material. Once you have passed this test, you wil l be ready to move onto the next step.Remember, the essay sample at the nursing school is the first introduction students have to you. They need to feel comfortable talking to you and can form a positive impression of you. Show them why you are the right person for this job by writing a great essay.

Einsteins Theory of Relativity

Einsteins Theory of Relativity Einsteins theory of relativity is a famous theory, but its little understood. The theory of relativity refers to two different elements of the same theory: general relativity and special relativity. The theory of special relativity was introduced first  and was later considered to be a special case of the more comprehensive theory of general relativity. General relativity is a  theory of gravitation  that   Albert Einstein developed by  between 1907 and 1915, with contributions from many others after 1915. Theory of Relativity Concepts Einsteins theory of relativity includes the interworking of several different concepts, which include: Einsteins Theory of Special Relativity - localized behavior of objects in inertial frames of reference, generally only relevant at speeds very near the speed of lightLorentz Transformations - the transformation equations used to calculate the coordinate changes under special relativityEinsteins Theory of General Relativity - the more comprehensive theory, which treats gravity as a geometric phenomenon of a curved spacetime coordinate system, which also includes noninertial (i.e. accelerating) frames of referenceFundamental Principles of Relativity What Is Relativity? Classical relativity (defined initially by Galileo Galilei and refined by Sir Isaac Newton) involves a simple transformation between a moving object and an observer in another inertial frame of reference. If you are walking in a moving train, and someone stationary on the ground is watching, your speed relative to the observer will be the sum of your speed relative to the train and the trains speed relative to the observer. Youre in one inertial frame of reference, the train itself (and anyone sitting still on it) are in another, and the observer is in still another. The problem with this is that light was believed, in the majority of the 1800s, to propagate as a wave through a universal substance known as the ether, which would have counted as a separate frame of reference (similar to the train in the above example). The famed Michelson-Morley experiment, however, had failed to detect Earths motion relative to the ether and no one could explain why. Something was wrong with the classical interpretation of relativity as it applied to light ... and so the field was ripe for a new interpretation when Einstein came along. Introduction  to  Special Relativity In 1905,  Albert Einstein  published (among other things) a paper called  On the Electrodynamics of Moving Bodies  in the journal  Annalen der Physik. The paper presented the theory of  special relativity, based  on  two postulates: Einsteins PostulatesPrinciple of Relativity (First Postulate):   The laws of physics are the same for all inertial reference frames.Principle of Constancy of the Speed of Light (Second Postulate):  Light always propagates through a vacuum (i.e. empty space or free space) at a definite  velocity, c, which is independent of the state of motion of the emitting body. Actually, the paper presents a more formal, mathematical formulation of the postulates. The phrasing of the postulates  are  slightly different from textbook to  textbook  because of translation issues, from mathematical German to comprehensible English. The second postulate is often mistakenly written to include that the speed of light in a vacuum is  c  in all frames of reference. This is actually a derived result of the two postulates, rather than part of the second postulate itself. The first postulate is pretty much common sense. The second postulate, however, was the revolution. Einstein had already introduced the  photon theory of light  in his paper on the  photoelectric effect  (which rendered the ether  unnecessary). The second postulate, therefore, was a consequence of massless photons moving at the velocity  c  in a vacuum. The ether no longer had a special role as an absolute inertial frame of reference, so it was not only unnecessary but qualitatively useless under special relativity. As for the paper itself, the goal was to reconcile Maxwells equations for electricity and magnetism with the motion of electrons near the speed of light. The result of Einsteins paper was to introduce new coordinate transformations, called  Lorentz transformations, between inertial frames of reference. At slow speeds, these transformations were essentially identical to the classical model, but at high speeds, near the speed of light, they produced radically different results. Effects of Special Relativity Special relativity yields several consequences from applying Lorentz transformations at high velocities (near the speed of light). Among them are: Time dilation (including the popular twin paradox)Length contractionVelocity transformationRelativistic velocity additionRelativistic doppler effectSimultaneity clock synchronizationRelativistic momentumRelativistic kinetic energyRelativistic massRelativistic total energy In addition, simple algebraic manipulations of the above concepts yield two significant results that deserve individual mention. Mass-Energy Relationship Einstein was able to show that mass and energy were related, through the famous formula  Emc2. This relationship was proven most dramatically to the world when nuclear bombs released the energy of mass in Hiroshima and Nagasaki at the end of World War II. Speed of Light No object with mass can accelerate to precisely the speed of light. A massless object, like a photon, can move at the speed of light. (A photon doesnt actually accelerate, though, since it  always  moves exactly at  the speed of light.) But for a physical object, the speed of light is a limit. The  kinetic energy  at the speed of light goes to infinity, so it can never be reached by acceleration. Some have pointed out that an object could in theory move at greater than the speed of light, so long as it did not accelerate to reach that speed. So far no physical entities have ever displayed that property, however. Adopting Special Relativity In 1908,  Max Planck  applied the term theory of relativity to describe these concepts, because of the key role relativity played in them. At the time, of course, the term applied only to special relativity, because there was not yet any general relativity. Einsteins relativity was not immediately embraced by physicists as a  whole  because it seemed so theoretical and counterintuitive. When he received his 1921 Nobel Prize, it was specifically for his solution to the  photoelectric effect  and for his contributions to Theoretical Physics. Relativity was still too controversial to be specifically referenced. Over time, however, the predictions of special relativity have been shown to be true. For example, clocks flown around the world have been shown to slow down by the duration predicted by the theory. Origins of Lorentz Transformations Albert Einstein  didnt create the coordinate transformations needed for special relativity. He didnt have  to because the Lorentz transformations that he needed already existed. Einstein was a master at taking previous work and adapting it to new situations, and he did so with the Lorentz transformations just as he had used Plancks 1900 solution to the  ultraviolet catastrophe  in  black body radiation  to craft his solution to the  photoelectric effect, and thus develop the  photon theory of light. The transformations were actually first published by Joseph Larmor in 1897. A slightly different version had been published a decade earlier by Woldemar Voigt, but his version had a square in the time dilation equation. Still, both versions of the equation were shown to be invariant under Maxwells equation. The mathematician and physicist Hendrik Antoon Lorentz proposed the idea of a local time to explain relative simultaneity in 1895, though, and began working independently on similar transformations to explain the null result  in  the Michelson-Morley experiment. He published his coordinate transformations in 1899, apparently still unaware of Larmors publication, and added time dilation in 1904. In 1905, Henri Poincare modified the algebraic formulations and attributed them to Lorentz with the name Lorentz transformations, thus changing Larmors chance at immortality in this regard. Poincares formulation of the transformation was, essentially, identical to that which Einstein would use. The transformations apply to a four-dimensional coordinate system, with three spatial coordinates (x,  y,   z) and  one-time  coordinate (t). The new coordinates are denoted with an apostrophe, pronounced prime, such that  x is pronounced  x-prime. In the example below, the velocity is in the  xx direction, with velocity  u: x (   x  -   ut  ) / sqrt ( 1 -   u2  /   c2  )y   yz   zt {  t  - (  u  /  c2  )  x  } / sqrt ( 1 -  u2  /  c2  ) The transformations are provided primarily for demonstration purposes. Specific applications of them will be dealt with separately. The term 1/sqrt (1 -  u2/c2) so frequently appears in relativity that it is denoted with the Greek symbol  gamma  in some representations. It should be noted that in the cases when  u  Ã‚  c, the denominator collapses to essentially the sqrt(1), which is just 1.  Gamma  just becomes 1 in these cases. Similarly,  the  u/c2  term also becomes very small. Therefore, both dilation of space and time are non-existent to any significant level at speeds much slower than the speed of light in a vacuum. Consequences of the Transformations Special relativity yields several consequences from applying Lorentz transformations at high velocities (near the speed of light). Among them are: Time dilation  (including the popular Twin Paradox)Length contractionVelocity transformationRelativistic velocity additionRelativistic doppler effectSimultaneity clock synchronizationRelativistic momentumRelativistic kinetic energyRelativistic massRelativistic total energy Lorentz Einstein Controversy Some people point out that most of the actual work for the special relativity had already been done by the time Einstein presented it. The concepts of dilation and simultaneity for moving bodies were already in place and the mathematics had already been developed by Lorentz Poincare. Some go so far as to call Einstein a plagiarist. There is some validity to these charges. Certainly, the revolution of Einstein was built on the shoulders of a lot of other work, and Einstein got far more credit for his role than those who did the grunt work. At the same time, it must be considered that Einstein took these basic concepts and mounted them on a theoretical framework which made them not merely mathematical tricks to save a dying theory (i.e. the ether), but rather fundamental aspects of nature in their own right. It is unclear that Larmor, Lorentz, or Poincare intended so bold a move, and history has rewarded Einstein for this insight boldness. Evolution of General Relativity In  Albert Einsteins  1905 theory (special relativity), he showed that among inertial frames of reference there was no preferred frame. The development of general relativity came about, in part, as an attempt to show that this was true among non-inertial (i.e. accelerating) frames of reference as well. In 1907, Einstein published his first article on gravitational effects on  light  under special relativity. In this paper, Einstein outlined his equivalence principle, which stated that observing an experiment on the Earth (with gravitational acceleration  g) would be identical to observing an experiment in a rocket ship that moved at a speed of  g. The equivalence principle can be formulated as: we [...] assume the complete physical equivalence of a gravitational field and a corresponding acceleration of the reference system.as Einstein said or, alternately, as one  Modern Physics  book presents it:There is no local experiment that can be done to distinguish between the effects of a uniform gravitational field in a nonaccelerating inertial frame and the effects of a uniformly accelerating (noninertial) reference frame. A second article on the subject appeared in 1911, and by 1912 Einstein was actively working to conceive of a general  theory of relativity  that would explain special relativity, but would also explain gravitation as a geometric phenomenon. In 1915, Einstein published a set of differential equations known as the  Einstein field equations. Einsteins  general relativity  depicted the universe as a geometric system of three spatial and one time dimensions. The presence of mass, energy, and momentum (collectively quantified as  mass-energy density  or  stress-energy) resulted in a bending of this space-time coordinate system. Gravity, therefore, was movement along the simplest or least-energetic route along this curved space-time. The Math of General Relativity In the simplest possible terms, and stripping away the complex mathematics, Einstein found the following relationship between the curvature of space-time and mass-energy density: (curvature of space-time) (mass-energy density) * 8   pi G  /   c4 The equation shows a direct, constant proportion. The gravitational constant,  G, comes from  Newtons law of gravity, while the dependence upon the speed of light,  c, is expected from the theory of special relativity. In a case of zero (or near zero) mass-energy density (i.e. empty space), space-time is flat. Classical gravitation is a special case of gravitys manifestation in a relatively weak  gravitational field, where the  c4  term (a very big denominator) and  G  (a very small numerator) make the curvature correction small. Again, Einstein didnt pull this out of a hat. He worked heavily with Riemannian geometry (a non-Euclidean geometry developed by mathematician Bernhard Riemann years earlier), though the resulting space was a 4-dimensional Lorentzian manifold rather than a strictly Riemannian geometry. Still, Riemanns work was essential for Einsteins own field equations to be complete. What Does General Relativity Mean? For an analogy to general relativity, consider that you stretched out a  bed sheet  or piece of elastic flat, attaching the corners firmly to some secured posts. Now you begin placing things of various weights on the sheet. Where you place something very light, the sheet will curve downward under the weight of it a little bit. If you put something heavy, however, the curvature would be even greater. Assume theres a heavy object sitting on the sheet and you place a second, lighter, object on the sheet. The curvature created by the heavier object will cause the lighter object to slip along the curve toward it, trying to reach a point of equilibrium where it no longer moves. (In this case, of course, there are other considerations a ball will roll further than a cube would slide, due to frictional effects and such.) This is similar to how general relativity explains gravity. The curvature of a light object doesnt affect the heavy object much, but the curvature created by the heavy object is what keeps us from floating off into space. The curvature created by the Earth keeps the moon in orbit, but at the same  time, the curvature created by the moon is enough to affect the tides. Proving General Relativity All of the findings of special relativity also support general relativity, since the theories are consistent. General relativity also explains all of the phenomena of classical mechanics, as they too are consistent. In addition, several findings support the unique predictions of general relativity: Precession of perihelion of MercuryGravitational deflection of starlightUniversal expansion (in the form of a  cosmological constant)Delay of radar echoesHawking radiation from black holes Fundamental Principles of Relativity General Principle of Relativity:  The laws of physics must be identical for all observers, regardless of whether or not they are accelerated.Principle of General Covariance:  The laws of physics must take the same form in all coordinate systems.Inertial Motion is Geodesic Motion:  The world lines of particles unaffected by forces (i.e. inertial motion) are timelike or null geodesic of spacetime. (This means the tangent vector is either negative or zero.)Local Lorentz Invariance:  The rules of special relativity apply locally for all inertial observers.Spacetime Curvature:  As described by Einsteins field equations, the curvature of spacetime in response to mass, energy, and momentum results in gravitational influences being viewed as a form of inertial motion. The equivalence principle, which  Albert Einstein  used as a starting point for general relativity, proves to be a consequence of these principles. General Relativity the Cosmological Constant In 1922, scientists discovered that application of Einsteins field equations to cosmology resulted in an expansion of the universe. Einstein, believing in a static universe (and therefore thinking his equations were in error), added a  cosmological constant  to the field equations, which allowed for static solutions. Edwin Hubble, in 1929, discovered that there was redshift from distant stars, which implied they were moving with respect to the Earth. The universe, it seemed, was expanding. Einstein removed the cosmological constant from his equations, calling it the biggest blunder of his career. In the 1990s, interest in the cosmological constant returned in the form of  dark energy. Solutions to  quantum field theories  have resulted in a huge amount of energy in the quantum vacuum of space, resulting in an accelerated expansion of the universe. General Relativity and Quantum Mechanics When physicists attempt to apply quantum field theory to the  gravitational field, things get very messy. In mathematical terms, the physical quantities involve diverge, or result in infinity. Gravitational fields under general relativity require an infinite number of correction, or renormalization, constants to adapt them into solvable equations. Attempts to solve this renormalization problem lie at the heart of the theories of  quantum gravity. Quantum gravity theories typically work backward, predicting a theory and then testing it rather than actually attempting to determine the infinite constants needed. Its an old trick in physics, but so far none of the theories have been adequately proven. Assorted Other Controversies The major problem with general relativity, which has been otherwise highly successful, is its overall incompatibility with quantum mechanics. A large chunk of theoretical physics is devoted toward trying to reconcile the two concepts: one which predicts macroscopic phenomena across space and one which predicts microscopic phenomena, often within spaces smaller than an atom. In addition, there is some concern with Einsteins very notion of spacetime. What is spacetime? Does it physically exist? Some have predicted a quantum foam that spreads throughout the universe. Recent attempts at  string theory  (and its subsidiaries) use this or other quantum depictions of spacetime. A recent article in New Scientist magazine predicts that spactime may be a quantum  superfluid  and that the entire universe may rotate on an axis. Some people have pointed out that if spacetime exists as a physical substance, it would act as a universal frame of reference, just as the ether had. Anti-relativists are thrilled at this prospect, while others see it as an unscientific attempt to discredit Einstein by resurrecting a century-dead concept. Certain issues with black hole singularities, where the spacetime curvature approaches infinity, have also cast doubts on whether general relativity accurately depicts the universe. It is hard to know for sure, however, since  black holes  can only be studied from afar at present. As it stands now, general relativity is so successful that its hard to imagine it will be harmed much by these inconsistencies and controversies until a phenomena comes up which actually contradicts the very predictions of the theory. Quotes About RelativitySpacetime grips mass, telling it how to move, and mass grips spacetime, telling it how to curve - John Archibald Wheeler.The theory appeared to me then, and still does, the greatest feat of human thinking about nature, the most amazing combination of philosophical penetration, physical intuition, and mathematical skill. But its connections with experience were slender. It appealed to me like a great work of art, to be enjoyed and admired from a distance. - Max Born

Analysing The Concept Of Karma

Analysing The Concept Of Karma The Hindu and Buddhist religions both believe in karma. In the Hindu religion karma influences how you are born in your next life. You can be born in lower life forms such as an animal, plant, or insect. You could even be born into a lower caste system. It works the opposite way as well and can cause you to be reborn in a higher form even as a demigod or superhuman. Buddhists have a different take on karma. The Buddha rejected the notion of a soul but accepted some notion of rebirth. Buddha says that even though there is no soul the personalities of a being could recombine and continue from one life time to another. He uses the example of a flame going from one candle to another or the wind on blades of grass. To understand karma first it needs to be defined. Karma can be described as a form of cause and effect. The dictionary defines karma as sum of person’s actions in one of his successive states of existence, viewed as deciding his fate for the next. In Sanskrit karma is d efined as volitional action that is undertaken deliberately or knowingly. This also fits together as self-determination and a strong will power to abstain from inactivity. Karma also separates human beings from other creatures in the world. Karma is a notion that constantly proves the Newton theory of every action creates an equal and opposite reaction. Every time we do something we create a cause and in time will produce its corresponding reaction. It is the personality of the human that causes either negative or positive karma. Karma could be caused by both the physical and mental aspects of the body regardless of if it brings achievement now or in the future. Karma cannot be affected by the natural reflexes of the body. â€Å"A person is responsible for his or her own karma†(Karma and Reincarnation, 2010). In other words it is up to a person to give themselves good karma and move to a higher form in the next life or their doing for bad karma and devolving to a lower form. There are three types of karma savtik karma, rajasik karma, tamasik karma. Savtik karma is without attachment, selfless and for the benefit of others. Rajasik karma is selfish where ones focus is on ones gains to oneself. Tamasik karma is undertaken without regard to consequences and is supremely selfish and savage. The ancient yogis have assigned three categories to karma. These are sanchita, prarabdha, and kriyamana. The first category, sanchita, is the sum total of past karma yet to be resolved. Prarabdha, the second category, is the portion of sanchita being experienced in the present life. The third category, kriyamana, is the karma you are currently creating. It is important to understand that past negative karma can be altered into a smoother, easier state through the loving, heart-chakra nature, through dharma and sadhana. If you live religiously well you will create positive karma for the future and soften negative karma of the past.

Body shop case study, part 2 Assignment Example | Topics and Well Written Essays - 3000 words

Body shop case study, part 2 - Assignment Example Brand management is the result of strategic marketing. From pricing a product to pensioning that product in the targeted consumer mind are parts of strategic brand management. Customers’ feedback will be interpreted and analyzed in this paper with based on academic concept of brand management. A mind will be developed of Body Shop with respect to the feedback of the comments of interviewee customers about their experience on the products of Body Shop. Competitive analysis is another important area of brand management. Therefore, position of Body Shop brand in the customers’ mind will be evaluated by comparing the competitors positioning. Possibility and viability of brand extension will be analyzed based on the gap of customers’ satisfaction regarding the company’s products and their satisfaction. Finally, marketing momentum of this brand will be analyzed in Australian market of beauty products. Table of Contents Introduction 4 Data collection and analysis 5 Findings 6 Mind map analysis 8 Competitive market position 9 Brand extension 10 Marketing momentum in Australia 11 Conclusion 12 Reference 13 Introduction Body Shop is an international beauty products brand. Name of the company is The Body Shop International plc which is a US based multinational company established in 1976. The company has successfully grown from its first shop in Brington, England to 2400 stores in 61 countries. Effective brand management is one of the key reasons of its success. Both the market diversification along with product development strategies have been adopted by the company result a rapid growth in the European market and after that successful business in the international market. Recently, the company has been acquired by L’Oreal group and it has become a subsidiary of L’Oreal. The company sells more than 1200 products in domestic as well different foreign market across the world. There are different strategies and factors behind this s uccessful creation of international brand. The company has been ethically following its core business values which cumulatively influenced its brand image. One of the important values of the company related to its brand management is that the company is dedicated to manufacture its wide range of products from the natural resources and least usage of chemicals. This is one o9f the key strength of the company which has become its competency over years. Customer acceptance and trust on the product of this company is positive result of brand management (The Body Shop, 2012). This study will deal with detailed analysis of some customers’ feedback about the products offered by the company. This will help to assess the position of the brand in competitive global market of beauty products. Customers’ buyers’ power is very high due to higher availability of beauty products in many domestic as well as international brands. So, brand extension is most important for this bu siness that all companies keep continuous focus. Therefore, interviewing the customers will help to find out the requirement of brand extension of this company. Finally, recommendation for effective strategic brand management for its marketing momentum in Australian market will be provided based on the analysis and the demand and trend of customers’ preference about beauty products. Data collection and analysis There are different modes and processes of data collection i.e. collection of customers valuable feedback regarding products

An Introduction to the Cold War Assignment Example | Topics and Well Written Essays - 1000 words

An Introduction to the Cold War - Assignment Example Countries in Western Europe also had some really dangerous weapons, these weapons included long-range missiles, bombs, guns so on and so forth. The countries did not want to take any risk as they were all recovering from the damage caused by the Second World War and another war at that time would have literary wiped them off the map. To conclude it is very fair to say that the countries were afraid of each other because they had some really dangerous weapons which were already used in the Second World War, United States, for instance, had Atom Bombs which caused damage beyond repair in Japan. The world got divided into several different parts after the World Wars; these World Wars caused damage beyond repair. Cold war began after the end of the Second World War, the Second World War ended in the year 1945, The US and the Soviet Union were the ones directly involved in the cold war. The cold war was a situation in which countries did not fight directly; instead, they choose to fight indirectly with each other. â€Å"Do note that USSR in 1945 was Russia post-1917 and included all the various countries that now exist individually (Ukraine, Georgia etc) but after the war, they were part of this huge country up until the collapse of the Soviet Union (the other name for the USSR).† (What was the Cold War?) The US and the Soviet Union were the strongest countries once the Second World War ended and both wanted to dominate each other. To match each other stride for stride they started fighting indirectly. This indirect war had several repercussions upon the other countries and it also affected the US and the Soviet Union. Weapons weren’t used in this cold war, words were used as weapons and the main enemies involved in this war consistently tried to make each other look foolish. The leaders involved in the cold war consistently kept changing but the war still continued, this goes to show the desire to dominate each other and most of the wars occur because of this domination of one country over another.  Ã‚