Rousseau, Locke, and Hobbes Essay - 1200 Words

From the mid seventeenth to nineteenth centuries, there was an ‘Enlightenment movement that swept across Europe. The theorists behind this act rejected the ‘original sin concept, maintained the argument that humans could grow and progress, and stated that humans could reorganize society on the grounds of equality, justice, and freedom. Thomas Hobbes, John Locke, and Jean-Jacques Rousseau were all members of The Enlightenment movement, and each had their own idea on how human society should be structured and run. Locke and Hobbes lived around the same time, and some of their political theories were the same, however, by the time Rousseau came along, much had changed. Born in Geneva to a middle class watch maker, Jean-Jacques†¦show more content†¦At some point they cannot survive by themselves and everyone needs to come together for the common good In giving everything to the community the individual receives everything he or she has lost plus more power to preser ve what he has (189). Lives must be lived in and for the group; the life as an individual must be merged into the life of the state, and the people must be involved in all aspects of government. There can be no clubs, separate churches, power groups, or political parties, because these would create separate rights for individuals, and give some individuals more power than others. By creating this, Rousseau annihilates power struggles between the rights of a group and individual rights. In this system, there is no one ruler of the community. A citizen who puts his or her community first is ruler, and ruled. The political government is one united system, it does what the community wants it to do. Thomas Hobbes was born on April fifth,1588 in Wiltshire, England. With his education, he began his career easily as a tutor, then philosopher, and published his most famous text Leviathan. His main concern was the problem of social and political order: how human beings can live toge ther in peace and avoid the danger and fear of civil conflict. The criteria for his social contract is that individuals should give their obedience to an unaccountable sovereign: a person orShow MoreRelatedViews of Hobbes, Locke and Rousseau815 Words   |  4 PagesArden Bentley AP Euro 3/9/13 Thomas Hobbes, John Locke and Jean-Racques Rosseau were philosophers who stated their belief of human nature and how we should govern mankind. Although Rousseau was born a different time than Hobbes and Locke, they all had a very strong influence on the way governments should function. They created a revolutionary idea of the state of nature, the way men were before a government came into play. Each philosopher developed guidelines and responsibilities that the governmentRead MoreLocke, Hobbes and Rousseau Essay2077 Words   |  9 Pages What is common in Locke, Hobbes and Rousseau is state of nature. In the state of nature all people are equal – although they have different talents they are equal, because having different talents doesn’t prevent equality - and have same rights but in time they try to command each other and make domination upon them. Hobbes associate this desire with the effort to dispel the insecurity which is caused by equality between people. Accord ing to his opinion, if two people desire the same thing thatRead MoreThe Social Contract: Hobbes, Locke and Rousseau1377 Words   |  6 PagesThe Social Contract The three philosophers, Thomas Hobbes, John Locke, and Jean-Jacques Rousseau were three key thinkers of political philosophy. The three men helped develop the social contract theory into what it is in this modern day and age. The social contract theory was the creation of Hobbes who created the idea of a social contract theory, which Locke and Rousseau built upon. Their ideas of the social contract were often influenced by the era in which they lived and social issues thatRead MoreHobbes, Locke, Rousseau, and Machiavelli Essay1855 Words   |  8 PagesHobbes, Locke, Rousseau, and Machiavelli The thirteenth through the eighteenth century brought profound changes in the political realm of Western civilization. Beginning with the Scientific Revolution and only advancing during the Renaissance, secularization and skepticism lead to changes in not only the intellectual life of Westerners, but also to their politics. At the forefront of the political debate were well-versed men such as Machiavelli, Hobbes, Locke, and Rousseau. The influencesRead MoreHobbes, Locke and Rousseau on Classic Liberalism1091 Words   |  4 Pagesdifferent view point of Hobbes, Locke, and Rousseau on the most basic tenets of classical liberalism. For example the states of nature, the social contracts, and the sets of view of the rights and obligations of citizens and states. My first topic that I will be discussing is the different views of social contracts. It will go in order from Hobbes to Locke then to Rousseau. As I was pointing out in the intro I will be starting off with Hobbes perspective of social contract. Hobbes believes in a â€Å"civilRead MoreEssay on The Natural Ways of Locke, Hobbes, and Rousseau1207 Words   |  5 Pagesthe rise of capitalism, social structure is reformed; it is during this rise in the early seventeenth and eighteenth century, that John Locke, Thomas Hobbes, and Jean-Jacques Rousseau introduce their varying opinions surrounding man in nature. The western philosophers mainly concern themselves with the concept of the social contract. Rousseau, Hobbes, and Locke begin with the conception of the individual, because in the natural state, they all believe that man is an independent character. Each ofRead MoreHobbes, Locke, And Rousseau s Theory Of Government3619 Words   |  15 Pages Hobbes, Locke, and Rousseau: Who Has the Most Scripturally Correct Theory of Government? Katherine Shoemaker GOVT 302-B01 Professor Stephen Witham Liberty University â€Æ' Outline I. John Locke, Thomas Hobbes, and Jean-Jacques Rousseau are the three philosophers that have the most developed view of human nature as it applies to government. a. Each of these philosophers has a literary work or works that look at human nature and its application to government. b. We will be examining Locke’s SecondRead More Rousseau, Hobbes, and Locke : Interpretations of Human Nature 1593 Words   |  7 Pagesquestion are Thomas Hobbes, John Locke, and Jean-Jacques Rousseau. I will be referring to them by their last name for simplicity. Starting with the philosophical views of each man we will see how they differ. It will be clear that each man’s idea comes from a very different perspective on human nature. Thomas Hobbes thoughts on human nature derive from his childhood. According to Jean Hampton who wrote, â€Å"She brought twins to birth, myself and fear at the same time† (282) Hobbes believed that fearRead MoreIdeas Of Thomas Hobbes, John Locke, And Jacque Rousseau1805 Words   |  8 PagesThomas Hobbes, John Locke, and Jacque Rousseau are all highly regarded as great political philosophers of their time. Many nations have used their strong rhetoric to create their own civil rights and liberties in order to get away from imperial monarchs. Although they had very different ideas compared to one another, their thoughts and essays are studied in depth when thinking about the world of politics today. If one was to look at these three philosophers in today’s political climate, many wouldRead MorePolitical Philosophies From Plato, Locke, Hobbes, And Rousseau1564 Words   |  7 Pagespolitical philosophies from Plato, Locke, Hobbes, and Rousseau will be discussed. While some of their views on justice and power are similar, they do have many different beliefs on what is just and who should make it so. These philosopher’s perspectives will be uncovered to propose what justice requires be done to Abbot Kinney Boulevard in Venice, California. While focusing on Plato’s ideas, the paper will critique his ideas from the perspectives of Locke, Hobbes, and Rousseau. According to Plato, it is

EFFECT OF PEER PRESSURE OF STUDENTS ACADEMIC PERFORMANCE...

CHAPTER TWO Introduction Peers become an important influence on behavior during adolescence, and peer pressure has been called a hallmark of an adolescent experience. Peer conformity in young people is most pronounced with respect to style, taste, appearance, ideology, and values. Peer pressure is commonly associated with episodes of adolescent risk taking (such as delinquency, drug abuse, sexual behaviors, and reckless driving) because these activities commonly occur in the company of peers. Affiliation with friends who engage in risk behaviors has been shown to be a strong predictor of an adolescents own behavior. However, peer pressure can also have positive effects when youth are pressured by their peers toward positive behavior,†¦show more content†¦Pre-teens and teenagers face many issues related to conformity and peer pressure. They are pulled between the desire to be seen as individuals of unique value and the desire to belong to a group where they feel secure and accepted. The result is that often teens reject family or general society values, while feeling pressure to conform rigidly to the values of their peer group. An example of this phenomenon is seen when young people join gangs. In joining the gang they are rejecting the communitys way of dressing and behaving. Yet to belong to the gang, they must conform to the gangs own style of dress, behaviour, and speech. (Kellie B. Gormly, Peer Pressure -- for students and adults -- can be positive, Pittsburgh Tribune-Review, March 18, 2013.) However, its something most parents dont want to hear, but the sad fact is that the most influential people in your teens life are their friends. Most parents like to think that they have some say in what their teenage child does, but the truth is that most parents sorely underestimate the power of peer pressure. Peer pressure can turn a perfectly level headed child into class-cutting, insolent, problem child. Why is this? Well, several reasons. First teens are not children, and theyre not adults so you cant use either form of psychology on them. A teens body is under the powerful thrall of hormones. Youre not dealing with a rational person. Hormones are powerful chemicals,

Influences of the Romantic Period - 1575 Words

Influences on the Romantic Period Romanticism spawned in the late 18th century and flourished in the early and mid-19th century. Romanticism emphasized the irrational, the imaginative, the personal, the spontaneous, the emotional, the visionary, the transcendental, and the individual. Romanticism is often viewed as a rejection of the ideologies of Classicism and Neoclassicisms, namely calm, order, harmony, idealization, rationality and balance. Some characteristics of Romanticism include: emotion over reason, senses over intellect, love for nature, use of the hero and the exceptional figure in general, emphasis of imagination being the gateway to spiritual truth, and an interest in folk culture. Romanticism was preceded by related†¦show more content†¦Percy Shelley’s â€Å"The Necessity of Atheism† was heavily influenced by Shelley’s religious belief, atheism. In Necessity of Atheism Shelley argues that there is no evidence for a God based on observation or experience. This line of argument indicates the major influence of the Enlightenment philosophers on his perspective, but religion is still the main influence because his religious belief is the foundation of the writing. Religious influence on Romantic authors is further shown by Wordsworth’s Ode: Intimations of Immortality. â€Å"Ode: Intimations of Immortality† is influenced by Wordsworth’s belief in Pantheism and is demonstrated by his use of nature throughout. Pantheism is also shown when Wordsworth states that children are more pure and closer to nature than adults, but that as adults, recollection of youth can give one a closer philosophical relationship with nature. Though Shelley and Wordsworth pursued two completely different paths with their texts they both arrived at the same point, having deep personal religious beliefs that very strongly influenced their writing (James Cooper). Religion was prominent during the Romantic Era in the same way that classical mythology was important in previous era’s; Romantic authors used religious imagery in the same way that they would use other ancient traditions that they no longer believed in. Faust by Goethe for example, has many ChristianShow MoreRelatedJane Austens Influence in the Romantic Period958 Words   |  4 Pageseighteen and early nineteen century, England was going through major changes: politically, social, and economically. These major changes molded the Romantic Period [1800-1850]. Another factor that affected this Romantic Period was the end of the French Revolution [1815]. While the war was happening in France, many of the Philosopher, Jean-Jacques, influences began to reach England. â€Å"Jean Jacques suggested that humans in the state of nature are neither good nor evil and that it is society that corruptsRead MoreRomantic Period of Literature in America Essay949 Words   |  4 Pagesshift in writing now known as the romantic period. This movement in litera ture has many influences, themes, and writing styles that can be highlighted with important works and authors. A promising frontier, new cultures brought by immigration, and a search for spiritual answers were all key influences in bringing about the romantic movement. Themes of the romantic period include nature as a refuge, high imagination, and emotional intensity. All of these influences and themes culminate in many differentRead MoreTo What Extent Can quot;waverleyquot; Be Called an Anti-romantic Novel?1295 Words   |  6 PagesWhen asked whether Waverley is an anti-Romantic novel, one must first fully understand the term Romantic and then discuss whether the characteristics of this expression are at all reflected within Waverley. One must take into consideration the historical and political conditions within society at the time and their influence on this great writer and his works. The Romantic period occurred some time from 1789 to 1832. It was a dramatic turning point in literary history as it was consideredRead MoreBeethovens Sixth Symphony1173 Words   |  5 Pagesfrom 18th century musical classicism to 19th century romanticism, and his influence on subsequent generations of composers was profound† Kerman and Tyson. Beethoven’s sixth symphony (also known as the pastoral symphony) has qualities of both the classical and romantic periods and illustrates Beethoven’s revolutionary ideas as well as highlights his classical influences. The programmatic nature of the piece is the dominant romantic feature although the use of brass and percussion as well as the dramaticRead MoreThe Renaissance And Romanticism During The 19th Century1245 Words   |  5 Pageswere periods of history in which literature changed the mindset of the people. The Renaissance occurred in Britain during the late fifteenth century to the early seventeenth century, and wa s a response to the Medieval Age. There was a spike in learning during the Renaissance, because of the invention of the printing press and the return of classical Greek and Roman literature. The Romantic period occurred during the late eighteenth century, as a response to the Enlightenment. The Romantics believedRead MoreThe And The French Revolution1419 Words   |  6 PagesCasper David Friedrich was a German Romantic artist in the nineteenth century that is most known for his landscape paintings that display the romantic ideals of individualism, nature, physical and emotional passion and an interest in the mysteries of the world. Where did these ideals of Romanticism begin? Taking a look back into the 17th century, there was another intellectual movement that changed society, culture and politics. The Enlightenment was a time period lasting throughout the 18th centuryRead MoreThe Romantic Period Of The Victorian Era1715 Words   |  7 PagesThroughout history, many time perio ds have been similar and different from each other. People from each time period decide what they want to continue incorporating and what they would like to disregard. The Victorian Era was brought about upon to show rebellion from the Romantic period. The Victorian Era is a reaction against the Romantic Period due to differences in terms of historical influences, effects of science, crises of faith, and women’s desire for change. The Romantic Period’s history startedRead MoreSimilarities and Differences Between the Romantic Age and the Victorian Period.1210 Words   |  5 PagesSimilarities and differences between the Romantic Age and the Victorian Period. Similarities and Differences between the Romantic Age and the Victorian Period What were the similarities and differences between the Romantic Age and the Victorian Period? The Romantic Age and Victorian Period had many similarities, but they had far more differences. They first differed in rule: the Romantic Age didn’t have a king or queen, but the Victorian Period did. They were similar and different in writing stylesRead MoreRomanticism s Impact On America Essay1374 Words   |  6 PagesRomanticism’s Impact on America The period of Romanticism, occurring between the years 1800 and 1860, left a significant impact on not only the literature of that time, but the literature of today as well. Prior to romantic writings, the world focused on society and logic. Romanticism allowed people to start valuing individualism and to appeal to emotional responses. This new way of thinking brought new literary styles, themes, and genres that were never explored before and are still found todayRead MoreRomanticism s Impact On America Essay1376 Words   |  6 Pages Romanticism’s Impact on America The period of Romanticism, occurring between the years 1800 and 1860, left a significant impact on not only the literature of that time, but the literature of today as well. Prior to romantic writings, the world focused on society and logic. Romanticism allowed people to start valuing individualism and to appeal to emotional responses. This new way of thinking brought new literary styles, themes, and genres that were never explored before and are still found today

Shoeless Joe by WP Kinsella Essay Example For Students

Shoeless Joe by WP Kinsella Essay In the novel Shoeless Joe by W. P. Kinsella, we are able to figure out that in many ways the game of Baseball, is a way of life. Saving Ray Kinsellas farm, that gives us a basis for what the American culture should imitate. We are able to see how his farm can make a dream come true, how baseball can withstand a test of time, and how if you chase your dreams they might be better than expected. In the novel, Ray is able to change a passionate love for baseball into a reality. Ray is quick to find his dream come alive from the beginning. He hears a voice while sitting on his home porch looking into his cornfield. It is the Voice of a baseball announcer on game day. Ray hears If you build it, he will come.. He is able to see the Dimensions of ballparks in his head, and is commits to build a ballpark. He knows his baseball hero Shoeless Joe Jackson, will come and play on his farm in Iowa. Baseball is a way of life in America, for people young and old. It is a game of simple rules and little confusion. The game of baseball is a part of the American culture, As Eddie Scissons says in his sermon (Pg. 229) The word (baseball) will set captives free. The word will open the eyes of the blind. The word will raise the dead. These are the same words many Americans live and die beside. This is a game that has been through tough times, but still manages to be a staple part of the American Way.. In the novel baseball is finds adversity with the 1919 White Sox. Eight players including the infamous Shoeless Joe Jackson are banned from the game they love. Baseball was still able to continue even after the scandal, just as Ray survived his foreclosure with the bank. Ray is still able to keep the game they love alive. These are some of the things that make this diamond shine so bright for so long. We can also see how if you chase your dream you might get more than expected. For example Ray listens to the voices across his insane journey in order to keep the dream alive in Iowa. Ray resorts to kidnapping, picking up a hitchhiker, and burglarize a baseball stadium. He does all of this to be able to watch his heros in his private park. At the end he gets more than just that. Ray was able to meet J. D. Salinger his favorite writer. Ray also makes his ultimate wish come true seeing John Kinsella ( Rays dad) play baseball with the outlaw Chicago White Sox players. This novel seems to say when chasing dreams aim high and be hopeful you get more than is wished for because Ray certainly gets more than he bargained for. Finally you can see that dreams are very important to many people. This is proof sense Ray is able to make his wildest and most passionate dream come alive in Iowa. W. P. Kinsellas love of the game through Ray, makes us believe in magic and keeps our hopes alive. Baseball is Americas dream, it is great enough to make dreams come true, withstanding the tests of time and how chasing dreams is well worth the risks.

Mgpi Processing Incorporation Toxic Chemical †MyAssignmenthelp.com

Question: Discuss about the Cognition And Information Processing Mgpi Processing Incorporation Toxic Chemical. Answer: Introduction: This article is mainly centred around the chemical release within the processing plant of Atchison when the performing of raw material is unloading that was taking place during the unintentional connection of the unloading hose with the incompatible tank material taken out of the delivery truck(Nie Bassi, 2014). The main process was the unloading of materials from the delivery truck for feeding the tanks that went downstream for the production of relevant materials. Loading and unloading is a very normal everyday action that happens in all the chemical process plant. This does not require too much of mental effort and concentration. Moreover, it should also be mentioned that the people including the managers who are working in the chemical process plant should be extra vigilant and cautious with their sensory appeal about everything that is going on in the surroundings. Relevant aspects of human cognition in the MGPI Processing Incorporation toxic chemical release case study: The cognitive task required in the present situation is to understand all the process clearly, and to avoid the spill of harmful chemicals. The mistake of the technician was that he could not understand the chemical is spilling even when it was happening at a very fast rate(Dohl, 2013). Thus, his auditory and tactile sensations became blurred. The cognitive awareness related to the outside world must be there in order to protect the chemical spill in this regard. The cognitive process required for this process is a strong auditory and memory balance. However, it is lost over time because the levels of noise pollution in a chemical plant is above 80 decibels, which corrupts the short-term memory(Ganjyal Woo, 2014). The technician might remember the previous noise, and mistake it as the next noise, and this can certainly create severe disruptions in the overall memory pertaining to the person. So, the repetition of noise is harmful to the mental balance, and the correct guessing of the noise source, which is one of the reasons for this particular chemical spill. The information is generally perceived, processed, stored and retrieved in the human brain. The perceiving of information is dependent on the visual, auditory, tactile, and another type of senses. These senses bring an idea to the human brain, which is processed inside the brain according to its importance(Maningat Nie, 2014). There are two types of memory, namely, the short-term memory and the long-term memory. The information that goes into the short-term memory stays there for some time but also gets erased, and the long-term memories are stored for a long time and can be retrieved later. The perceiving, processing, storing and the retrieving of information by the human brain has a certain amount of limitation. The frequency of sound that is lower than 20 Hz cannot be perceived by humans, and neither can the frequency of sound that is higher than 20,000 Hz. The loudness of sounds are measured by the unit called decibel, and any sound that is more than 60 decibels can make a permanent damage to the eardrum as well as the repetitive sound of higher decibels might result in a temporary memory loss(Schwacke Smith, 2013). This temporary memory loss of the technician is the main reason for the chemical spill in the plant. The decisions are made in the brains by the attraction and appeal of a particular thing. This is also known as the law of arousal. Any pleasant sight or any pleasant sound gets stored in the memory for a long time due to the effect of arousal, and the memory stores the same. However, any unpleasant noise might block the brain from receiving it anymore as the brain perceives it as harmful(Kuselman Pennecchi, 2013). Nevertheless, if the repetitive unpleasant and loud sound occurs, the brain blocks the eardrum as a reflex, which creates a problem for a normal hearing later. Those individuals become hard of hearing and tend to only respond to loud conversations. Some of the potential human errors related to the cognition can be either exogenous or endogenous. The exogenous errors happen due to the impact of the outside world whereas the endogenous errors occur from inside. The overall experience in this regard suggests that the too much boredom at work can create a sort of negligence to the concerned person, and so, it can be considered as an outside cognitive error(Kennedy Dodd, 2011). However, the memory loss of the technician due to long exposure to high levels of sound is an endogenous factor responsible for this human error. Recommendations for the betterment of the situation: The only plausible solution in this regard can be a proper medical check-up of the technician and workers involved with the chemical plant. Moreover, the people working should be an expert, and no novices should be allowed to take care of the entire process all alone. Some extra amount of money should be spent on the project for hiring more people in order to stop the same technicians from multitasking in the project(Tan Nijholt, 2010). The technicians should also be given some amount of corporate training for making them understand the basis of the project so that they dont take recourse to any kind of automatic thinking that might create such errors in the plant. The cognitive behavioural theory (CBT) is mainly used for giving a proper solution to the problem, which states that the thought process of an individual is dependent on threefold factors, namely, the behavioural factor, the environmental factor and the personal factor. All the three factors are completely based on the corporate training that would inspire the technician about working in a certain environment(Pinker, 2010). The atmosphere of the work would not be considered as much hectic after finding out the particular solution related to the same. If the technician works in a toxic environment for a long time, then the autobiographic memory of the technician gets created very easily, which can develop into something that can make him less vigilant about the entire situation. Sometimes, the technicians are kept in the chemical plants which are not quite experienced in the field. This is mainly done for the cost cutting scheme of the chemical power plant. However, the process plant should understand the main meaning of this particular job, which is a lot different than others(Wacongne Labyt, 2011). This kind of job mainly talks about the responsibility of the technician because the masses and their lives would be at stake if any toxic chemical comes out of the plant. The environmental protection act should also be given prominence while explaining about the work responsibility of the technician during the training process. The rotation of staff is also another plausible method to reduce such impacts for a longer period of time. According to the cognitive theory, the boredom of the job creates a lot of negative impact towards a particular type of work that affects a persons behaviour and overall interest towards a particular type of work(Dohl, 2013). Conclusion: This entire piece of work mainly talks about the chemical spill of the MGPI processing incorporation that happened a long time ago, and this case study is mainly brought forth for understanding the effect of human cognition on the factors of making errors(Kuselman Pennecchi, 2013). This particular piece of writing mainly talks about those errors that can certainly create some problems related to the cognitive disabilities and the casualness of the technicians. The proposed solutions are also given about the same. References Dohl, C. G. J., 2013. High-protein, low-carbohydrate bakery products. 3 ed. New York: U.S. Patent Applicatio. Ganjyal, G. Woo, K., 2014. Expanded products with high protein content. 4 ed. New York: U.S. Patent . Kennedy, D. Dodd, F., 2011. Monoterpenoid extract of sage (Salvia lavandulaefolia) with cholinesterase inhibiting properties improves cognitive performance and mood in healthy adults. Journal of Psychopharmacology, 25(8), pp. 1088-1100. Kuselman, I. Pennecchi, F., 2013. Human errors and reliability of test results in analytical chemistry. Accreditation and Quality Assurance, 18(1), pp. 3-9. Maningat, C. Nie, L., 2014. Methods of making wheat protein isolates and their modified forms. 5 ed. New York: U.S. Patent . Nie, L. Bassi, S., 2014. Starch-plastic composite resins and profiles made by extrusion. 2 ed. New York: U.S. Patent. Pinker, S., 2010. The cognitive niche: Coevolution of intelligence, sociality, and language. Proceedings of the National Academy of Sciences, 19(8), pp. 8993-8999. Schwacke, L. Smith, C., 2013. Health of common bottlenose dolphins (Tursiops truncatus) in Barataria Bay, Louisiana, following the Deepwater Horizon oil spill. Environmental science technology, 48(1), pp. 93-103. Tan, D. Nijholt, A., 2010. Brain-computer interfaces and human-computer interaction. Brain-Computer Interfaces, 13(5), pp. 3-19. Wacongne, C. Labyt, E., 2011. Evidence for a hierarchy of predictions and prediction errors in human cortex. Proceedings of the National Academy of Sciences, 108(51), pp. 20754-20759.

Marketing Report free essay sample

Executive summary This marketing report for Whitcoulls calculates the businesses present situation by examining the threats, weaknesses, strengths and the macro environment. The analysis of these factors displayed that the opportunities Whitcoulls has would change the image, quality, and market the business currently has. With over 50 stores nationwide and 130 years experience, Whitcoulls has a firm understanding of their market and their competitors. With this knowledge Whitcoulls are able to create a range of products that suit the needs of their diverse target market, which therefore increases their market share in the book industry. A large percentage of Whitcoulls cliental are made up from the low to middle population scale. This is largely due to Whitcoulls efforts to ensure their products of high quality are affordable through sales. The main recommendation for the future of this business is to create a more positive media image, rebuild in Christchurch, expand its partnerships, and stock more NZ made merchandise. We will write a custom essay sample on Marketing Report or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The main affects that have taken their toll on Whitcoulls is the Christchurch earthquake, the recession, the business nearly facing liquidation and the ever changing trends consumers go through. Whitcoulls is known to be New Zealand’s most popular book and stationary retailer and had been for many years head of the book industry. Being a multi-product organization Whitcoulls offer a variety of stationary for the office and personal needs, such as; puzzles, DVD’s, learning and entertainment devices games and books, Children’s toys, board games, Blu-Ray’s, newspapers, magazines and an extensive range of books fit to meet all ages (Facebook, 2012). With 60 or so stores nationwide, although facing some harsh times in business Whitcoulls is still one of the leading competitors in the book market. Whitcoulls are also now offering their customers an online shopping option, the company has adapted to modern times with the addition of ‘eBooks’ to their site. ‘eBooks’ is essentially a online book, readers are able to buy and view the product online (Scherer, 2011) Whitcoulls also have a website in which enables customers to view the ‘top 100 staff picks’ or ‘50 best kids books’ (Whitcoulls, 2012) making it easy for customers to check out the updated favorites and buy these books online. Whitcoulls mission, as quoted from their Facebook page, is to â€Å"be the number one destination for all New Zealanders’ entertainment, work amp; learning needs† (Facebook, 2012). 4 Situational Analysis PESTE Economical Many economical factors have impacted on the book market but some of the most substantial effects were that of the 2008 global recession, with the 2008 unemployment rate rising to 4. 6% (Statistics NZ, 2008) many business including Whitcoulls found 2007-2009 a tough period and with consumers adjusting their spending habits to the recession the book industry was at a downfall. Other economical factors that impacted Whitcoulls was the food prices rising 7. 6% between 2007-2008 (Statistics NZ, 2008) this impact further reduced the consumers expenditure rate meaning customers began searching for alternatives such as renting books from the library or from friends and even buying them second-hand. In response to these impacts Whitcoulls offered numerous sales, buy one get one free sales and other alternatives such as customers being able to win prizes by shopping or even winning book vouchers. Socio-cultural An important socio-cultural trend to remember when analyzing the market for book stores is the 18 to 50’s age group this is because books such as â€Å"50 Shades of Grey† with a target audience of adult women that enjoyed the â€Å"Twilight† series but are after a more ‘intimate’ storyline (Massey, 2012), and â€Å"The Hunger Games† with its target audience of 18-34 year olds (Hinckely, 2012) are selling high and new books of similar content are being published and selling at the same successful rate. As a result, there will be an increase in demand for products aimed at the 18+ target market. Whitcoulls is a community based business and with the recent selling to the Normans they intend to return to being a New Zealand owned and operated store, while also reigniting the tradition of keeping Whitcoulls ‘in the family’ (Scherer, 2011). Whitcoulls is known for its participation in sponsorship and fundraising. For the past 5 years Whitcoulls fundraised for Plunket every Christmas (Plunket, 2012) and (following the 2011 earthquake in Christchurch) Whitcoulls began fundraising with The Red and opened the â€Å"Red Cross 2011 Canterbury Earthquake Appeal† setting up donation boxes in all stores nationwide (Facebook, 2012). 5 Technological With Whitcoulls’ main competitor Paper Plus (Scherer, 2011) taking to the web in order to entice customers Whitcoulls has also taken to the ‘World Wide Web’ in order to increase customer interest and profit. Having this online  option enables customers to search for books, view up and coming items, see the most popular books and even purchase items from their own home. Whitcoulls have also taken to Facebook with a current 4,705 ‘likes’ (Facebook, 2012) the aim of this page is to further advertise things such as current sales, up and coming books, hold discussions about books, allow customers to ask questions or lay c omplaints/compliments and also to inform customers of the latest Whitcoulls news. This social media allows Whitcoulls to communicate with their customers. In order to persuade customers to buy online Whitcoulls have begun to offer more online sales and competitions solely for their online customers. Environmental The largest environmental impact that has taken its toll on Whitcoulls is its consumers demanding Whitcoulls remains a New Zealand business and not once again sold to Australia. Consumers are showing an increasing interest in Whitcoulls being ‘revived’ by the Normans and are looking forward to Whitcoulls being restored to its original place and hoping to see it grow as a New Zealand business. The Normans being the new owners of the business are promising to keep it New Zealand based but with the growing number of consumers wanting New Zealand merchandise the Normans have also promised to continue dealerships with New Zealand businesses in order to keep consumers happy and to uphold the reputation of the business. Andrew Baker, who’s Palmerston North Company IQ Ideas, supplies puzzles for Whitcoulls believes that from his experience with the new owners that the decisions they’ve made are good and that in terms of what the new ownership means for New Zealand businesses ‘it’s all good news’ (Scherer, 2011) 6 Market Analysis Whitcoulls have a remarkably diverse market. Although certain items at Whitcoulls are aimed at a particular age group, they also have many items that can cater for the needs of many New Zealanders. It is for this reason that Whitcoulls is able to have a successful market. Whitcoulls recognize that there are certain ‘buying trends’ within the market like the current ’50 Shades of Grey’ and it is for this reason they stock these item in bulk, put them on displays and on their website make sure they are at the top of the page and in the ‘recommended’ section. Although books only count for 30% of Whitcoulls’ market revenue (Scherer, 2011) due to the demand for books such as this and their history as originally being a book and printing shop before merging with a top competitor stationary brand that they continue to focus largely on the book industry. In terms of buying patterns Whitcoulls have had some very inconsistent years, due to voluntary administration the consumer base fell dramatically leading Whitcoulls to near liquidation, but with the new owners it is beginning to be turned around and restored to its original state. Whitcoulls has a Psychographic segmentation strategy; it builds its business around the needs, interests, attitudes and lifestyles of individuals in order to help class them into small groups. Through this strategy Whitcoulls is able to meet the standards and needs of a remarkably diverse group and in doing so they are able to target a vast revenue of consumers. * 7 Competitor analysis Within Whitcoulls there are two significant competitors, Paper Plus and Take Note. The reason for this is because they are both successful New Zealand owned business and are able to take the financial risks needed to become the leader in the book market. With ‘Take Note’ having over 80 stores nationwide that are all locally owned and operated they have long been recognized as a trusted store by many New Zealanders and make up for a large part of the market (Take Note, 2012). While they are in fact owned by the ‘Paper Plus Group’ they are still a huge competition for Whitcoulls (Paper Plus Group, 2012). Take Note also have a partnership with AA meaning customers can collect ‘Smartfuel’ points from shopping with them (Take Note, 2012). This partnership is a huge advantage to the store due to the attraction of having a ‘2 in 1’ for consumers, meaning not only can they get their stationary and books from a leading New Zealand store but they can also collect Smartfuel points at the same time. Many Take Note stores also have a full NZ Post agency and some incorporate Lotto and Kiwi Bank services (Paper Plus Group, 2012). Paper Plus is the leading competitor for Whitcoulls, this is due to their partnerships, franchises and also because they also own Take Note. With Paper Plus turning over a remarkable $100 million a year it is clear this industry is overwhelmingly competitive (Paper Plus Group, 2012). With over 100 stores between Kaitaia and Invercargill Paper Plus has gained a strong presence in cities and local areas (Paper Plus Group, 2012). With Paper Plus also having a partnership with ‘Fly Buys’ customers can not only earn ‘Fly Buys’ points when they shop but they can also earn ‘Fly Buys airpoints’ this partnership has existed for over 10 years and has resulted in over 26 points being issued from Paper Plus stores (Paper Plus, 2012) not only do they have this partnership but in many Paper plus stores private mailbox’s are available and post shops and services are offered. While these stores have a huge chunk of the profit within the market Whitcoulls still holds a large place within this market and with its new owners is going to continue to grow in profit and recognition. 8 Competitors Strengths/weaknesses grid Paper plus Strengths| Paper plus Weaknesses| Take Note strengths| Take Note Weaknesses| Partnership with Fly Buys| Lacks in the ‘eBooks’ department| Partnership with AA| Not recognized a ‘book shop’| Built in postal shops| Not recognized for the sale of books| Owned by Paper Plus| Poor advertisement| Offer private mail box’s| Poor advertisement| Incorporated Kiwi Bank | No sale of eBooks available| Locally known| Reasonably expensive| Incorporated Postal Shops| Lack of stores in bigger cities like Wellington| Stores in both provincial and city areas| Not as much range in stock as Whitcoulls| Very cheap stock of great value| Still reasonably new to the market| 9 Macro Environmental Analysis The Macro Environment has had its toll on Whitcoulls with the effects of the Christchurch Earthquakes three Whitcoulls stores were extremely damaged and therefore not included in the sale to the Normans (Scott, 2011). Due to this these three stores are not set to cl ose (Scott, 2011). This uncontrollable natural factor has had its impact on Whitcoulls big time, with the departure of these Christchurch stores many consumers within Christchurch are upset due to the long relationship and history Whitcoulls has had with Christchurch since it first opened there on Cashel Street as Whitcomb and Tombs (Whitcoulls, 2012). Technological changes have also had an uncontrollable impact on Whitcoulls with the Normans pointing out Whitcoulls lack in technology, and the computer system was installed in 1999 (Scherer, 2011) due to this the technological processes have been diminished and not up to standard. With competitors taking to partnerships and higher technology and high standard websites Whitcoulls has had an uncontrollable loss in the market. With the economy facing numerous recessions Whitcoulls has been effected by consumers becoming ‘penny savvy’ and not being as likely to ‘splash out’ on new books or stationary and are instead choosing cheaper options such as renting books from libraries or turning to the ‘Warehouse Stationary’ for cheaper stationary and office needs. The media environment for the business plan has been remarkably positive since the turn over of the company to the Normans and many articles are positive about the change in ownership and the Normans’ future business plans. 10 TOWS Analysis Threats Whitcoulls have a huge range of potential threats, which have the possibility to cause extensive harm to the success of the business. One of Whitcoulls’ more obvious threats is the strengths of the current competitors present in the book market. Because of this Whitcoulls must continue to find new ways to compete with these firms in order to maintain their competitive advantage, for example Whitcoulls taking up the eBooks partnership has increased the amount of online shopping and internet purchases for the company. Further threats include the current economic situation and the financial problems Whitcoulls currently have. The global economic crisis of 2008 caused incomes to drop considerably, which caused a plunge in consumers’ disposable income. This resulted in consumers being less likely to purchase expensive new stationary or a brand new book collection. Consumers are instead choosing to save their money by changing to more affordable options like; Trade Me, The Warehouse and The Warehouse Stationary and more consumers are turning to second hand stores and markets for new books. To cancel out these threats, Whitcoulls has begun to introduce more ‘relevant’ stock and less ‘nic naks’ in an attempt to clear clutter and provide customers with a wider range of books and stationary rather than useless items (Scherer, 2011). Opportunities Because Whitcoulls is now in the hands of the Normans, the opportunities for the growth of the business are endless. With more and more consumers supporting the new owners the Normans are already building an even steadier clientele.

Using Informatics Tools to Write the Essay Sample For Your Nursing School

Using Informatics Tools to Write the Essay Sample For Your Nursing SchoolA nurse's nursing course consists of an integrated approach to learning and that you will be taught using the latest technology. One of the most important aspects of your course is your essay. This is the first thing students see of you and is very important as a reflection of your personality.A good essay should start with a strong statement about what motivated you to pursue your degree. You need to state why you chose to study this field. Always make sure you use your position to draw attention to your personal interests.After you state why you are studying this course, tell students why they should take up the course. This is a powerful element in a good essay and should always be discussed. Also, write about what attracted you to the nursing profession.Also, make sure your essay sample includes a summary of the different stages in your education. You will be learning how to administer injections, check pati ents for a heartbeat, even perform surgery. The essay should demonstrate your level of commitment to this career.Another tip to consider when writing a nurse's essay is that you may want to include some in-depth information about the course you are taking. Some schools require you to fill out a questionnaire while others ask you to write a lengthy report. The more information you can provide, the better.You should be able to get started writing your essay from the very beginning. Many schools will have a beginning lesson, or survey, to help you get going. Once you have gone through this, the rest is easy. If you have already gone through the survey, you will find it is a simple task to go over the responses again.During the course, you will also be introduced to a new concept that relates to the student's potential to become a nurse. It will involve a written examination that is designed to measure the student's comprehension of this material. Once you have passed this test, you wil l be ready to move onto the next step.Remember, the essay sample at the nursing school is the first introduction students have to you. They need to feel comfortable talking to you and can form a positive impression of you. Show them why you are the right person for this job by writing a great essay.